Uko wohitamwo ibisubizo vy'ibimenyetso vy'ubudandaji

Inganda y’ibimenyetso vy’ibikoresho vy’ubuhinga bwa none yarahindutse cane kuva mu 2015, hariho ihinduka rikomeye mu bijanye n’ingene isoko rigenda be n’imiterere y’ibiciro.

Uyu mwaka ibimenyetso vy’ibifungurwa vy’ubuhinga bwa none biriko birasubirira ibimenyetso vy’ibiciro vy’impapuro vya kera mu maduka y’ibifungurwa muri Amerika yose. Ivyokurya vyose, Amazon Fresh, na Kroger birasanzwe bikoresha ubu buhinga, hamwe n’amaduka yo muri Canada, Uburayi, Aziya n’ibindi bice.

Kubera umugambi wayo wa kera wo kwagura ama DSL ya VusionGroup gushika ku maduka 2.300 mu mwaka w’2026, abo bafatanyabikorwa bazokwongerera ubushobozi bwo gushiramwo amaduka yose ya Walmart 4.600 muri Amerika .

Imibare y’ibinyamakuru vyerekana ko ubunini bw’isoko ry’ibikoresho vy’ubuhinga bwa none (ESL) bwari amadolari 2.206 miliyaridi mu 2024 kandi buzoshika ku madolari 2.784 miliyaridi mu 2025, buzokwiyongera bushike ku madolari 12.574 miliyaridi mu 2033, bugaragaza CAGR% mu kiringo c’imyaka 20. Iterambere ry’isoko ry’isi yose ry’ibikoresho vy’ubuhinga bwa none (ESL) rikomoka cane cane ku 67% vy’abaguzi kwemera ubuhinga bwo gushinga ibiciro, 61% bakunda ibimenyetso vy’impapuro, na 54% bifatanya n’uburyo bwo gukora urutonde rw’ibintu mu gihe nyaco.

Mu raporo yo mu 2024, ishirahamwe ry'inganda z'ibifungurwa ryasanze "24% vy'abagurisha ibifungurwa babajijwe ubu bariko bakoresha ibimenyetso vy'ibifungurwa vy'ubuhinga bwa none (ESLs) kandi 29% bategura kubikoresha muri kazoza." Iryo shirahamwe ry'ubudandaji rivuga ko ubu buhinga buzozigama iduka ry'abantu barenga 7.000 mu ndwi, buzotuma umuntu ashobora kugura neza, kandi buzotuma iduka rikora neza.

Mu mwaka w’2024, abacuruzi barenga 55% bo mu rwego rwa mbere mu bihugu vyateye imbere bari barafashe ubuhinga bwa ESL. Igitigiri c’ibimenyetso vya ESL vyashizweho kw’isi yose cararengeye imiliyoni 450 mu mpera z’umwaka wa 2023, kikaba ari iterambere rikomeye rivuye ku miliyoni 325 mu 2021.

Kuva abahinguzi bashiraho ibimenyetso vya mbere vy’ubuhinga bwa none mu mwaka w’2000, igiciro c’ibimenyetso vy’ubuhinga bwa none bitobito n’ibiciye hagati-vyagabanutse biva ku madolari mirongo itanu bishika ku madolari cumi n’atanu.

Imbere yo kuganira ku nyishu, igice gikurikira kirasuzuma mu buryo burambuye imiterere y’ibiciro vya ESL.

ESL igura angahe?

Incamake y'ibiciro vy'ikimenyetso

Ibiciro biva ku madolari nka 5 gushika ku madolari arenga 20 ku kimenyetso. Kubera iki hariho urutonde runini gutyo? Ubwinshi n'ubushobozi bwo kwerekana bituma buri-igiciro c'igice gihinduka. Uko ikimenyetso kiba kinini ni ko n’igiciro kiba kinini.

Ivyandiko vy’amashelufu bizimvye cane bipima nk’amasentimetero 2 y’ubwaguke. Birerekana amazina y’ishimikiro y’ibintu, amakuru y’ibintu, ibiciro be n’amakode y’ibintu. Uko wongerako ubunini bw’ikigaragaza n’amakuru, ni ko n’ibiciro vyiyongera. Igikoresho kinini co kwamamaza no kwerekana ibishushanyo vy’ishimikiro bizotwara amadolari arenga ijana. Ku biciro vyinshi vy’ubuhinga bwa none, witege ibiciro biri munsi y’amadolari 20 ku gice.

Igiciro hakurikijwe ubunini

 

Ivyandiko vy’inci 1,5 gushika kuri 2,5 – Biva ku madolari 5 gushika ku madolari 15 ku kintu cose

Ivyandiko vy’amasentimetero 3 gushika ku masentimetero 4,2 – Witege ko uzotanga hagati y’amadolari 15 n’amadolari 30 ku kintu cose

5-inch n’ibindi – Ivyo bimenyetso vy’agaciro bishobora kugura amadolari 30 gushika ku madolari arenga 100 ku kimwe cose, cane cane iyo birimwo amabara yuzuye n’ibintu bikorana

Ku biranga

Ivyitegererezo vy’ishimikiro: Ibiciro biva ku madolari 5 gushika ku madolari 10 ku kintu ku bimenyetso bitobito, vyoroshe vyerekana amakuru y’ishimikiro nk’ibiciro n’ingero z’ibikoresho

Ivyitegererezo biteye imbere: Ivyandiko bininibinini, biteye imbere cane bifise amabara canke ubushobozi bwo kwamamaza ibintu bishobora kugura ahantu hose kuva ku madolari 15 gushika ku madolari 50 canke arenga

Amahitamwo yo guhindura ibintu: Hariho ibigereranyo bimwebimwe birimwo ubuhinga bwa NFC canke urumuri rwa LED, ivyo bikaba bishobora gutuma igiciro kirushirizaho kuba kinini .

Solum itanga ibiciro vyiza n’amahitamwo kuva ku madolari 8 gushika ku madolari 15 ku kimenyetso, bivanye n’ubunini n’ibiranga. Ivyimburwa vy'ugugura vyinshi bituma biba igiciro-ihitamwo ryiza ku bikoresho vyinshi. Ibara ry'ishimikiro ry'ibara rimwe e-irangi rishobora kugura hagati y'amadolari 5 n'amadolari 8, mu gihe ibara rinini, ryuzuye-rifise ibiranga biteye imbere rishobora kuva ku madolari 15 gushika ku madolari 20.

Igiciro cose ca Sisitemu

Ivyo gushiramwo amahera birenze gusa amakete. Abagurisha na bo nyene barakeneye porogarama yo gucunga (ESL Cloud Platform), isaba ko umuntu yishura imbere y’igihe amadolari nka 500, hamwe n’amahera yo kwiyandikisha ku kwezi. Uburyo bwo kwishura rimwe -buva ku madolari 1500 gushika ku madolari 2000. Ivyuma vy’irembo (Base Station), bifise igiciro kiri hagati y’amadolari 150 n’amadolari 300, biratuma habaho uguhanahana amakuru ata nsinga hagati y’ibimenyetso n’ubuhinga bwa POS.

ESL nayo ikeneye irembo n’ubuhinga bwo kurongora uretse n’ibimenyetso ubwavyo. Iryo rembo ni ryo rikora ivyo gushiramwo no kurekura, rikahuza ESL na porogarama. Ivyo bigura hagati y’amadolari 300 na 400 ku rembo rishobora guhindura ibiciro 1.000 na 3.000. Ubucuruzi bw'uburebure bwa metero kare 1.000{11}}bukeneye amarembo atatu canke ane, ivyo bisigura ko igiciro cose c'irembo kiri hafi y'amadolari 1.200. Uwutanga ESL azogena igiciro ca porogarama yo gucunga ESL. Igiciro co kwitaho akenshi kija mu giciro gisanzwe c'amadolari 500.

Buri muntu wese atanga amakete y’ibitabo azogira igiciro ciwe, ariko muri rusangi ishoramari rigenda nk’amadolari 11-12 ku mabara. Ico gici- ro kirimwo ibikoresho, porogarama n’ugushiramwo ibintu vyose.

None gukoresha ubuhinga bwo gushiramwo amazina y’ibintu ku bitabo vy’ubuhinga bwa none ku giciro c’iduka vyoba ari iki?

Amafomula yo kubara igiciro ca ESL

Uburyo bw'igiciro c'ishimikiro

Igiciro cose c'ishoramari rya ESL=Igiciro c'Ikimenyetso + Igiciro c'Irembo + Igiciro ca Porogaramu + Igiciro co Gushiramwo + Igiciro c'Ihishijwe

Hehe:

Igiciro c'inyandiko=(Inyandiko nto × $8) + (Inyandiko ziringaniye × $22) + (Inyandiko nini × $65)

Igiciro gitoyi c’ibara $5-$15, ukoresheje $8.

Igiciro c'ibara ry'agaciro $15-$30, ukoresheje $22

Igiciro kinini c'ibara $30-$100+, ukoresheje $65

Igiciro c'irembo=Umubare w'irembo × $350 (irembo 1 ku bimenyetso 2.000)

Igiciro c'irembo kiri hagati y'amadolari 300-400, ukoresheje amadolari 350 yo hagati

Buri rembo rishigikira ibimenyetso 1.000-3.000

Igiciro ca porogaramu=$1,500 (igihe kimwe-) canke $500 imbere + $100-500/ukwezi kwiyandikisha

Igiciro co gushiramwo=$5,000 + ($2,500 × Ubunini bw'iduka ÷ 10,000 sq ft)

Gushiramwo ishingiro hagati y'amadolari 5.000-10.000 ku maduka asanzwe

Ibiciro vyihishije=$8,000 + ($3,500 × Igitigiri ca SKU ÷ 5,000)

Ibiciro vyihishije biva ku madolari 8.000-15.000 harimwo n’ugusobanuka kw’ugushiramwo, ugutozwa, n’uguhungabanya

Igikoresho co gukwiragiza ivyandiko (Igiharuro c'inganda)

Ivyandiko bitobito (1-3 inch): 45% vy'ivyo vyose vyashizweho kw'isi yose

Ivyandiko biringaniye (3-7 inch): 30% vy'umubare wose w'isoko

Ivyandiko binini (inci 7-10): 10% vy'ivyo bashizeho

Vyose-Mubiciro

Igitigiri c’inganda: $11-12 ku kimenyetso harimwo n’ibikoresho, porogarama, n’ugushiramwo.

Ivy'ukuri-Igiciro c'isi: Ibintu bitatu vy'iduka

Isesengura ry'ishoramari rya nyen'iduka ryo mu mfuru

Umuntu umwe afise iduka ry’ibintu vy’agaciro ryo muri Ohio afise iduka ry’uburebure bw’ibilometero 2.000, rikaba rifise ibintu nka 800 biri ku bitanda. Ibintu vyinshi-hafi 70%-ni ibifungurwa bisanzwe n'ibifungurwa bikeneye utumenyetso dutoduto. Ibindi 25% ni ibintu binini nk’ibinyobwa n’ibikoresho vyo mu nzu bisaba ibimenyetso vy’ubunini buringaniye-. Ibindi 5% ni ibintu vy’umwihariko aho amabara manini y’agaciro kanini akora neza.

Kuko iri duka rimenagurike nk’uko bikurikira.

Ku bimenyetso bitobito 560 ku madolari 8 ku kimwe cose, ivyo vyose hamwe bishika ku madolari 4.480. Ivyo bimenyetso 200 vy’agaciro bishika ku madolari 4.400, ivyo bimenyetso 40 binini na vyo bishika ku madolari 2.600. Ivyo vyose vyashowe: $11,480.

Amaduka mato ahura n’ibiciro vyinshi bihuye n’ibikorwa binini. Irembo rimwe gusa ni ryo rikenewe kuko igitigiri c'ibimenyetso kiri munsi ya 2,000-ku madolari 350. Porogaramu ikoresha $1,500 ku ruhusha rw'igihe kimwe-. Gushiramwo iduka ry’ubunini nk’ubu biracari bitwara amadolari 5.500 kuko hariho igiciro c’intango ataco bimaze uburebure bw’uburebure. Ibiciro vyihishije-ibikorwa vyo gukorana n'abandi, gutoza abakozi, guhagarika ibikorwa mu gihe co gushirwaho-vyongerwa ku madolari 8.560.

Igitigiri cose: amadolari 27.390.

Kugabanya ivyo n'ibimenyetso 800 bitanga nk'amadolari 34 ku kimenyetso all-in. Uwo mubare urenze amadolari 11-12 y’inganda n’urugero runini. Ivyo bikoresho bitobito gusa ntivyungukira ku bukungu bw’urugero. Amakuru y’inganda yerekana ko igiciro co gukoresha amadolari 50-70 ku kimwe cose atari ikintu kidasanzwe ku maduka y’ubunini nk’ubu.

Iyi ngingo yo gushiramwo amahera isaba ko umuntu yiyumvira neza amaduka y’urugero nk’urwo.

Inkuru y’isoko rya Maurer: Ivyo ishoramari ry’amadolari 208.000 rigereranya

Igihe Jeff Maurer yafata ingingo yo gushiramwo ibimenyetso vy’ubuhinga bwa none mu iduka ryiwe ry’uburebure bw’ibilometero 25.000, yaregereye ingengo y’imari afise umugambi w’ido n’ido. Kubera ko afise ama SKU nka 20.000 mu iduka ryiwe, ishoramari ryoba rinini.

Ivyo yatunganije vyari bishingiye ku vyo gukora: 60% vy’ibimenyetso bitobito vy’ibicuruzwa vy’ibiribwa, 30% vy’ibimenyetso vy’ibifungurwa n’ibice vy’ibifungurwa, na 10% vy’ibimenyetso binini vy’ibicuruzwa vy’uguteza imbere n’ivy’ibifungurwa vy’agaciro. Nitwaharura twisunze iyi formule, igiciro c’ibara ryonyene c’amadolari 358.000-ariko ivyo bifata ko igiciro c’imbere ari co cose.

Ivyavuyemwo vy’ukuri vyari ibi bikurikira. Maurer yaraganiriye neza. Ivyo yashoye vya nyuma vyaje ku madolari 208.000 yose hamwe, ivyo bikaba bishika ku madolari 10.40 ku kimenyetso cose iyo hashizwemwo vyose. Ivyo bihuye neza cane n’ibipimo vy’inganda ku bijanye n’ugushirwa ku rugero rwiwe.

Gugura vyinshi vyatumye igiciro ciwe c'ikimenyetso kiri munsi cane y'igiciro c'urutonde. Amarembo yiwe 10 (imwe ku mabara 2.000) birashoboka ko yari agura amadolari 3.500. Uruhusha rwo gukoresha porogarama rwongeyeko ayandi madolari 1.500. Gushiramwo iduka ry'ubunini bwiwe-nk'amadolari 11.250 ashingiye ku nzira y'uburebure bw'uburebure -vyari vyashizwe mu mpapuro z'umucuruzi. Kandi naho ibiciro vyihishijwe bishika amadolari 22.000 ku gikorwa c’ibikoresho 20.000 mu bihe bisanzwe, abagurisha bazi utuntu n’utundi akenshi bafata bimwe muri ivyo mu giciro cabo bavuze.

Ibiciro vyasohowe bikora nk’intango y’ibiganiro, si imibare ya nyuma. Ku rugero, abaguzi b’abanyarugomo barashobora gushika ku bici- ro hafi y’amadolari 10 ku kimenyetso kuruta amadolari 20.

Imbere mw'isoko ry'i Villabé rya Carrefour: Igihe ESL izoba imiliyoni-y'amadolari y'ubuhinga bwa none

Umugambi wa Carrefour Villabé ugereranya ikintu gitandukanye cane n’ugushiraho ururimi rwa ESL. Ivyo ntivyari gusa vyo gusubirira ibimenyetso vy'impapuro-vyari ugushirwa mu ngiro kw'ibendera kwagenewe kwerekana ibishoboka iyo ibimenyetso vy'ibitabo vy'ubuhinga bwa none bibaye igice c'ubuhinga bwagutse bwo kugurisha.

Ico kigereranyo kivuga inkuru: amabara 70.000 y’ibikoresho vy’ubuhinga bwa none anyanyagiye ku metero kare 100.000. Carrefour ntiyahagaze aho. Bashizemwo amakamera 500 yo gukurikirana ibikoresho vyo mu nzu, bashiramwo n’ibikoresho 7.000 vy’ubuhinga bwa EdgeSense kugira ngo bashobore gukurikirana ibikoresho vy’imbere mu nzu. Ivyo vyari ugusubira guhingura ibikorwa remezo vy’ubudandaji.

Ivyo bimenyetso ubwavyo, bigabanywemwo 55% vy’ibice bitobito, 35% vy’ibimenyetso biringaniye, na 10% vy’ibimenyetso binini vy’ugutangaza, vyoshobora gutwara amadolari 1.3 miliyoni ku giciro gisanzwe mu bihe bisanzwe. Ivyo Carrefour yatunganije vyari birimwo ibintu vy’agaciro-ivyerekana amabara, ubushobozi bwa NFC, ibimenyetso vy’amatara, gukorana n’urubuga rwabo rwo gusesangura. Uwo murongo w’ubuhinga bwa none watumye ibiciro vy’ibikoresho vy’ubuhinga bwa none biduga nk’ibice 40%, bishika ku madolari 1.8 miliyoni.

Ibikorwa remezo vyo gushigikira vyongewe ku ngengo y’imari. Amarembo mirongo itatu-atanu ku madolari 350 umwe wese yatanze amadolari 12.250. Uruhusha rwo gukoresha porogarama z’amashirahamwe rwari nk’amadolari 5.000. Ibiciro vyo gushiramwo, bigereranijwe ku nyubakwa ingana n’iyi kandi harimwo n’ugufatanya n’ibindi bikoresho vyariho, birashoboka ko vyashitse ku madolari 42.000. Ibiciro vyihishije-amahugurwa y'abakozi amajana, kwifatanya n'ibibanza vya kera, uguhagarika ibikorwa mu gihe co gushirwaho -vyashitse ku madolari 57.000.

Hanyuma hariho ibikoresho vya EdgeSense bituma Villabé iba iyidasanzwe. Amakamera amajana atanu ku madolari nka 200 imwe yose: amadolari 100.000. Ivyuma vy’amabarabara ibihumbi indwi ku madolari 15 ku kimwe cose: amadolari 105.000. Ivyo bigereranya amadolari 205.000 y’ubuhinga benshi mu bikoresho vya ESL bitarimwo.

Ivyo vyose vyashowe: nk’amadolari 2,14 miliyoni, bikaba bishika nk’amadolari 30,63 ku kimenyetso.

Iyi si umugambi wo gusubirira igiciro-ni ubuhinga bw'ubuhinga bw'igihe nyaco-, urubuga rw'ibiciro ruhinduka, n'urubuga rw'ibikorwa rw'imirongo yose rwinjijwe mu gukoresha kumwe. Ku bacuruzi b’amasoko manini-manini bariko barihweza amahinduka asa n’ayo, Villabé iserukira igisenge c’ivyo bishobora gushoboka, atari hasi y’ivyo bikenewe.

Ingingo zitatu z'ingengo y'imari

Gushirwaho bito (Ibimenyetso 10.000):Gukoresha ibiciro 10.000 vy’ubuhinga bwa none bisaba amadolari 60.000-100.000. Gushira mu ngiro ESL bisaba gushiramwo umwanya n’amahera menshi, ivyo bikaba bisaba guhindura uburyo bwo gushinga ibiciro. Igiciro ca mbere c’ubuhinga bw’ibimenyetso 10.000 gishobora gushika ku madolari 100.000.

Gushirwaho hagati (20,000 SKUs Ububiko):Ku bwa Maurer, afise SKUs zishika 20.000 mw’iduka ryiwe, ishoramari ryari rigera ku madolari 208.000. Igiciro co guhindura DSLs gishobora guhinduka bivanye n’ibintu bitangwa n’ibindi, ariko raporo zirerekana ko abagurisha bakwiye kwitega kwishura amadolari 100.000-200.000 ku bimenyetso vy’amabarabara vy’amabarabara ku rugero nk’urwo.

Gushiraho vyinshi (30.000 Sisitemu y'Ikimenyetso):Gushiraho ibimenyetso 30.000 bisaba ishoramari ry'intango ry'amadolari 350.000. Igitigiri kiri kuri urwo rwego gishobora gutuma amashirahamwe y’ibikorwa n’uburongozi bihagarika cane, bikaba bigoye gushingira intahe amahera yakoreshejwe.

Iduka ry'ubudandaji risanzwe:Ku iduka ry’amabarabara 10.000 rifise ama SKU 5.000, witege amadolari 49.000-54.000 ku bijanye n’ugushirwa mu ngiro kw’ishimikiro (ibimenyetso, amarembo, porogarama, ubufatanye). Kwongera ibintu vy’agaciro nk’ibimenyetso vy’amabara canke isesengura riteye imbere bishobora gutuma ivyo bishika ku madolari 70.000-90.000. Ibiciro vyihishije (ugushiramwo ibintu bigoranye, amahugurwa, uguhungabanya) vyongerako ayandi madolari 8.000-15.000.

Ni gute wohitamwo abaguzi bakuru?

Incamake y'abaguzi bane bakuru

Itsinda ry'Ivyiyumviro (mbere SES-ishusho):VusionGroup itanga inyishu za IoT & Data ku bucuruzi bw’umubiri, ikoresha imigwi irenga 350 y’abacuruzi bakuru kw’isi yose mu Buraya, Aziya no muri Amerika y’Uburaruko. Iyo sosiyete yatanguye mw'izina rya "Store Electronic Systems" (SES) mu 1992, ishiramwo iduka ryayo rya mbere ibimenyetso vy'ubuhinga bwa none mu 1993. VusionGroup ifise abakozi barenga 850. Ivyo VusionGroup yagurishije vyashitse ku miriyoni 1.011 z’amayero mu 2024 (ivyo bikaba vyiyongereyeko 25% ugereranije n’umwaka w’2023). Mu mwaka w’2023, VusionGroup yagurishije amakete y’ibikoresho vy’ubuhinga bwa none agera ku miriyoni 350 mu maduka 45.000. Amasezerano yayo nyamukuru ni aya: Carrefour, Colruyt, Edeka, Lidl, Ishirahamwe ry’abakozi, na Walmart.

SES ni yo irongoye isoko rya ESL ifise ESLs zishika 250mm zashizweho gushika ubu, zigereranya nk’ibice 50% vy’isoko. Ku bijanye n’amahera yinjira, SES ni nk’ibice 50% kuruta Pricer kandi ku bijanye n’ugusaba, ni nk’incuro 3x z’ubunini. SES irongoye Pricer n’imyaka nk’ibiri n’ibintu bishasha. SES nayo ikoresha nk’incuro 4 z’ivyo Pricer akora mu bikorwa vy’ubushakashatsi n’iterambere.

UMUTWE:SoluM ifise intumbero yo kurenga BOE mu bijanye n’ibimenyetso vy’ibikoresho vy’ubuhinga bwa none mu myaka itatu izoza kugira ngo ibe umucuruzi munini kw’isi. Mu mwaka w’2019, BOE yararonse ishirahamwe ry’Ubufaransa ryitwa SES Imagotag, ari ryo shirahamwe rinini ry’ubuhinga bwa ESL kw’isi yose. Pricer wo muri Suède niwe ari ku mwanya wa kabiri. SoluM ni iya gatatu. SoluM yashinzwe mu mwaka w’2015 igihe yatandukana n’ishirahamwe ry’ubuhinga bw’amashanyarazi rya Samsung. Umuyobozi mukuru Jun yaronse abahinga bo muri Samsung Electronics ubu hakaba haciye imyaka ine kugira ngo bakore ubucuruzi bwa ESL. SoluM yari ifise intumbero yo guhindura ESL ubucuruzi bw’imiti aho kuba ubucuruzi bw’ibikoresho mu gucungera ubushobozi bwa porogarama. Iyo sosiyete irashobora guhingura, gukora no gukwiragiza ESL mu guhindura-urufunguzo ku bakiriya.

Igiciro:Pricer itanga ubuhinga bwo gushiramwo amazina y’ibintu vy’ubuhinga bwa none bwizewe kuruta ubundi bwose kw’isi. Mu ntumbero y'urwo rutonde hariho ikimenyetso ubwaco, kigomba kuba co kwizigirwa cane, gikomeye, kandi kimara igihe kirekire-. Kubera ubumenyi buva mu myaka mirongo itatu mu bijanye n’ugushinga ibiciro vy’ubudandaji n’ugucungera ibikorwa, Pricer arashobora gutorera umuti mbere n’ibibazo vy’imikorere bikomeye cane. Ishirahamwe ry'igiciro-ibara ry'ubuhinga bwa none -umuti wo gushirako amazina ufasha abagurisha kuzigama umwanya n'uguhindura ibiciro vy'ubuhinga bwa none. Itanga igiciro kinini- kuruta impapuro kandi itera imbere ubumenyi bw'abaguzi n'ibiciro vy'ukuri kandi vyizewe. Pricer ifasha abacuruzi gufata inzira ibereye y’ibikorwa mu gutanga urubuga rwa ESL rufise igiciro gitoyi kuruta ibindi vyose vy’ubutunzi (TCO).

Pricer itanga ROI ikomeye ishingiye ku bushobozi bwo gukora neza n’amaduka y’ubuhinga bwa none afasha mu kurinda inyungu. Ico cigwa casanze Pricer itanga ROI y’imyaka itanu y’ibice 277%. Ubushakashatsi bwa Forrester bwerekana ko gukoresha umuti wa Pricer bingana n’agaciro k’ubu (NPV) k’amayero miliyoni 96,02.

Iyerekanwa:Naho Lidl biboneka ko yafashe ingingo yo gukoresha SES{0}}imagotag nk'umucuruzi wayo wa ESL, Aldi Nord na Süd baracari mu kimenyamenya cagutse c'ivyiyumviro n'abaguzi batandukanye: Solum, SES{1}}imagotag, Hanshow na Pricer. Lidl na Aldi Nord barashize mu maduka makeyi yo mu Budagi ururimi rwa ESL rwose canke rumwe. Aldi Süd irasanzwe ifise amaduka arenga 100.

Ingingo yihuta

 

Abacuruzi, harimwo Walmart, IGA, Ivyokurya vyose, Amazon Fresh, Kroger, Hy{0}}Vee, ShopRite, na Schnucks bariko barushiriza kwakira amabara y’ibifungurwa vy’ubuhinga bwa none. Ahold Delhaize USA iriko iragerageza ESLs mu bibanza bitamenyekanye n’ivyizigiro vyo gutera imbere mu buhinga.

Kubera ko amahinguriro akomeye nka Walmart, Kroger, na Costco aguma arondera uburyo bwo gutuma ingamba zo gushinga ibiciro zigenda neza no kwongerera ubushobozi ibikorwa, kwemera ururimi rwa ESL biriko birakura cane.

Mbega ROI irabereye?

Ivyigwa vy’ukuri: Isoko rya Maurer

Umukuru w’isoko rya Maurer, Jeff Maurer, avuga ku bijanye n’ingingo yiwe yo guhindukira akaja ku bimenyetso vy’ibikoresho vy’ubuhinga bwa none ati: “Kubera ubukene bw’abakozi n’ibihe vy’ugutera imbere kw’ibiciro, ubu ni co gihe ciza kandi ciza co kubikora.”

Ivyandiko vy’imigenzo bishobora gusa n’ibisanzwe kandi vyoroshe, ariko iyo umuntu yihweje ingorane, ESLs zirushiriza gukwegera abantu, ni ko Maurer avuga. Ingorane ziri ku bimenyetso vya kera birimwo:

Kugabanya umusaruro w'abakozi: umwanya munini n'ububasha bisabwa guhindura no kubungabunga ibimenyetso vyacapwe

Ibibazo vy'ubutungane bw'ibiciro: kumenya neza ko ibiciro bihuye hagati y'igiciro co ku ruhande n'igiciro ca POS

Ibibazo vyo guhindura ibiciro: ugushinga ibiciro vyihuta, nk'isaha y'umunezero n'ibiciro bishingiye ku isoko{0}}

Maurer avuga ati: "Ibiciro vyacu birahinduka ubudasiba, rero ubu turi mu kibanza co guhindura ivyo biciro vy'ubudandaji vyihuta cane, mu buryo bwiza cane kuruta uko twari dushobora kubikora mbere." Maurer yongerako ati: "Turiko turaronka ibihumbi vy'amahinduka y'ibiciro buri ndwi. Mbere, ivyo vyari bikorwa vy'amaboko," adondora ido n'ido ry'uko bikenewe gucapura, gutandukanya no kumanika ibimenyetso vyo ku bitabo. "Vyari bitwara umwanya mwinshi cane kandi vyari bishobora gutuma haba amakosa."

Ukwo guhinduranya birashobora kandi kugabanya ukuntu iduka rigabanuka. Maurer asigura ati: "Nimba turemerewe ku kintu kandi dufise ibintu vyinshi, twoshobora gufata ingingo muri ico gihe yo kugabanya igiciro kugira ngo tugerageze gufasha gutuma ivyo bintu bigenda vyihuta."

Ivyo bituma abakozi baronka umwanya wo kwibanda ku gufasha abakiriya n'ibindi bintu vy'agaciro-vyongera. Abakozi bamara umwanya mutoyi nk’ibice 80 kw’ijana ku guhindura ibimenyetso vy’impapuro ku mpapuro igihe iduka rihindukiye rikaja mu rurimi rwa ESL, nk’uko bigaragara mu makuru ya SES Imagotag.

Umwe mu bafise iduka ry’ibifungurwa yarazigamye amasaha ashika 50 y’akazi ku ndwi, yongera avuga ko yiteze ko azoronka inyungu ku vyo yashoye mu bimenyetso vy’ibitabo vy’amabarabara mu myaka ibiri.

Daniela Boscan, umuyobozi w’ikigo c’ibifungurwa n’ibikoresho vyo gukoresha mw’iduka rya Walmart i Hurst, muri Texas, yavuze ati: “Ihinduka ry’igiciro ryari rifata umufatanyabikorwa imisi ibiri ngo rihindure ubu rifata iminota mikeyi gusa n’uburyo bushasha bwa DSL.” "Ubu bushobozi bisigura ko dushobora kumara umwanya munini dufasha abakiriya, tukamara umwanya muto mu bikorwa bisubiramwo."

Amafomula yo kubara ROI

Ikibazo gisanzwe kiva ku buyobozi bw'ubudandaji kijanye n'imirongo y'igihe, bisaba imibare y'inyungu.

Uburyo bwo kuzigama buri mwaka

Igitigiri cose c'amahera azigamiwe mu mwaka=Amafaranga y'abakozi + Amafaranga y'impapuro + Amakosa y'ibiciro + Amafaranga y'inguvu + Inyungu z'ibiciro bihinduka

Hehe:

Uguzigama kw'abakozi=Amasaha y'indwi ku biciro × 80% y'ugugabanya × Umushahara w'isaha × amayinga 52

ESL igabanya umwanya umara ku mpapuro zivugurura amajambo n'ibice nka 80% ku rugero rwa mwayeni

Impapuro zizigamye=Ibimenyetso vy'indwi vyahinduwe × $0.003/ikimenyetso × indwi 52

Iduka rusangi rizigama ibiciro birenga 7.000 ku ndwi

Ikosa ryo gushinga igiciro kuzigama=inyungu y'umwaka × 0.5%

Amakosa yo gushinga ibiciro agira ingaruka ku 5-8% vy’ibintu vy’ubudandaji; ESL ishika ku 100% vy'ukuri kw'ibiciro

Kuzigama ingufu=~$500/umwaka (e-ibigaragaza wino bikoresha inguvu nke)

Ikorabuhanga rya E-ink risaba ubushobozi gusa iyo uvugurura ikigaragaza

Inyungu z'ibiciro bihinduka=inyungu y'umwaka × 0.5-2%

Ibiciro bihinduka bifise nk'ibice 16 kw'ijana vy'inyungu yose

Uburyo bwa ROI

ROI y'umwaka (%)=(Igitigiri cose c'amahera azigamiwe mu mwaka ÷ Igitigiri cose c'ishoramari) × 100

Igihe co kwishura (imyaka)=Igitigiri cose c'ishoramari ÷ Igitigiri cose c'amahera yazigamye mu mwaka

Igihe co kwishura gihindurwa hakurikijwe incuro igiciro gihinduka

Incuro nyinshi (ku musi): Kwishura × 0.6 (40% vyihuta) → Kwishura amezi 3-6

Incuro zisanzwe (mu ndwi): Ukwishura × 1.0 (umurongo w’intango) → Ukwezi 12-18 kwishura

Incuro nto (ku kwezi): Ivyishurwa × 1.8 (80% bigenda buhoro) → bishobora kutazokwigera bishika ku ROI yemewe

Igipimo co kuzigama abakozi

Amaduka y'ibifungurwa afise ubunini buringaniye azigama amadolari 20.000-30.000 ku mwaka mu bijanye n'abakozi

Ugushiramwo ESL bigabanya ibiciro vy'abakozi ku rugero rwa 95%

ROI Reality Check: Ivyo Abacuruzi Batatu Batandukanye Bashobora Kwitega Mu Vy’ukuri

Isesengura ry'iduka ry'ibintu vyose

Kugaruka ku vyo nyen’iduka ry’i Ohio yashoye amadolari 27.390, ivyo bishobora kugaruka birabereye gusuzumwa.

Abakozi ubu bamara nk’amasaha 8 buri ndwi bacungera ibimenyetso vy’ibiciro-babicapura, babitoranya, bagendagenda mu nzira kugira ngo babisubirize. Ku madolari 15 kw’isaha, ivyo bigereranya amadolari 6.240 ku mwaka mu bikorwa bitaziguye. Iyo ESL igabanya uwo muzigo w’akazi n’ibice 80 kw’ijana, iyo duka yosubira gusaba amadolari nka 4.992 y’amahera y’abakozi buri mwaka.

Ivyo bizigamirwa bitobito na vyo nyene biraterana. Igiciro c'impapuro ku mpapuro 200 ku ndwi kigenda nk'amadolari 31 ku mwaka-si kinini, ariko ni amahera nyayo. Ikiruta vyose: iduka rikora amadolari nka 800.000 mu mwaka, kandi amakosa yo gushinga ibiciro atuma abagurisha batakaza hafi 0,5% vy’ugurisha ku rugero rwa mwayeni. Ivyo bigereranya amadolari 4.000 ashobora gutakazwa kubera ukutumvikana mu bijanye n’ugutanga amahera be n’ukwidodomba kw’abaguzi. Inguvu zizigama mw’iduka ry’ubunini nk’ubu zishika ku madolari 300 ku mwaka. Kandi iyo iduka rikoresha ubushobozi bwo gushinga ibiciro-guhindura ibiciro bishingiye ku rwego rw'ububiko n'igihe c'umusi-iyindi $4.000 mu gutera imbere kw'ibiciro irashoboka.

Ivyo vyoshobora gutuma umuntu azigama amadolari nka 13.323 ku mwaka.

Kuri ico kigero co kuzigama, igihe co kwishura ni imyaka irenga gato 2 ku mpapuro. Ariko iyo duka ihindura gusa ibiciro buri kwezi, si buri musi. Igiciro gito-incuro zihinduka bisigura ko iduka rifata agaciro gatoyi kuva ku kwikoresha. Guhindura ivyo bintu vy’ukuri bituma inyungu nyayo yegera imyaka 3,7.

Ivyo bisigura igituma amakuru y’inganda yerekana ko amaduka mato mato abona ROI mu myaka 4-6, atari imibare y’amezi 18 abagurisha bakunda kuvuga. Ku bamwebamwe bakoresha batobato, biragira ico bivuze. Ku bandi, umutungo woshobora gukoreshwa neza ahandi.

Ico catumye imibare ya Maurer ikora

Ivya Jeff Maurer vyari bitandukanye cane, kandi gutahura igituma bisigura igihe vy’ukuri ishoramari rya ESL ritanga inyungu.

Iduka ryiwe ry’uburebure bw’ibilometero 25.000 ryari rifata amasaha 50 y’abakozi buri ndwi ku bijanye no gucunga ibiciro. Ku madolari 18 kw’isaha, ivyo bigereranya amadolari 46.800 y’ibikorwa vy’umwaka vyerekeye igikorwa co kwongera agaciro k’abaguzi. ESL igabanya 80% bihindura amadolari 37.440 mu vyo gusubira gufata.

Ariko ikintu catumye vy’ukuri umunzane utera imbere: Umuhuzabikorwa w’ibiciro wa Maurer yararuhutse, maze yari afise amahitamwo: gukoresha uwuzomusimbura ku madolari 45.000 ku mwaka (harimwo n’ivyiza), canke akareka ubuhinga bwa ESL bukaba ari bwo bukora ivyo bikorwa. Yahisemwo ubuhinga. Iyo ngingo imwe yongeyeko amadolari 45.000 y’amahera yo kuzigama ku mwaka, ayo benshi mu biharuro vya ROI babura.

Iduka ryiwe rihindura ibiciro ubudasiba-"ibihumbi vy'ibiciro birahinduka buri ndwi," mu majambo yiwe. Iyo ncuro irahambaye cane. Kubera ko umuntu yinjira amadolari imiliyoni 15 ku mwaka, mbere n’ibintu bikeyi bitera imbere birarushirizaho gutera imbere ningoga. Gukuraho amakosa yo gushinga ibiciro bizigama amadolari 75.000 ku mwaka. Ibiciro bihinduka ku bintu bishobora kwonona n'ibintu birengeje urugero-ikintu kidashoboka n'ibimenyetso vy'impapuro-bitanga amadolari agera ku 225.000 mu gutera imbere.

Igihe akora amahera yose yazigamye mu mwaka-$37.440 mu bikorwa, $45.000 mu kwirinda gufata abantu mu kazi, $75.000 mu kugabanya amakosa, $1.092 mu biciro vy’impapuro, $500 mu nguvu, n’inyungu z’ibiciro zihinduka-inyungu zishobora kuronka ku mwaka zirenga $8000.000. ishoramari.

Mbere no gukoresha ingereranyo zidahinduka zidashiramwo ibiciro bihinduka (kubera ko izo nyungu zivana cane n’ugushirwa mu ngiro), igihe co kwishura ca Maurer kigera hafi y’amezi 9-10 n’amahinduka menshi y’ibiciro, canke amezi 15-16 ku vyiyumviro vy’intango.

Maurer ubwiwe agereranya imyaka 1,5 gushika kuri 2,5 kugira ngo umuntu aronke inyungu yuzuye, igice kimwe kikaba kiva ku bikorwa n’uguzigama kw’impapuro gusa. Uwo muco w’ubuhinga bwo gukingira ibintu birashoboka ko ari ubwenge-ukuri-ibiva mw’isi biratandukanye-ariko ivy’ishimikiro vyiwe birashigikira cane ishoramari.

Urugero rwa Carrefour: Imibare itandukanye yose

Ku rugero rw’isoko ryinshi, imibare ya ROI yinjira mu karere gatandukanye. Ishoramari rya Carrefour ry’i Villabé ry’amadolari nk’imiliyoni 2,14 risaba inyungu nyinshi zihuye n’ivyo kugira ngo rishobore gushingira intahe umutungo.

Ingano y’akazi irakura cane. Gucungera ibiciro 70.000 n'amaboko bisaba amashirahamwe yiyemeje-amasaha y'abakozi nka 200 buri ndwi mu bihe vyinshi. Ku madolari 20 y’amayero kw’isaha (nk’amadolari 22), ivyo bikaba bigereranya amadolari 237.000 y’akazi k’umwaka. Ivyo bigabanywa 80% bitanga amadolari nka 166.400 y’amahera azigamiwe ataco akora.

Ibiciro vy'impapuro ku 15,000 z'amahinduka y'ibimenyetso ku ndwi bitanga ayandi madolari 2,340 ku mwaka-afise insiguro ku rugero, naho ari make ugereranije n'ishoramari ryose. Inguvu zizigama ku kibanza c’ubunini nk’ubu zitwara amadolari nka 2.000 ku mwaka.

Aho ubutunzi bw’amasoko manini buva ni mu makosa y’ibiciro n’ubushobozi bwo gushinga ibiciro. Kubera ko amadolari 80 miliyoni y’amahera yinjira mu mwaka aca muri iyo duka, amakosa yo gushinga ibiciro ku 0,5% agereranya amadolari 400.000 y’amahera yinjira mu mwaka. Ubushobozi bwo gushitsa ibiciro vy’igihe nyaco-, uguteza imbere, n’ugugabanya ibiciro bishingiye ku gihe-ku bikoresho bishobora kwonona bitanga amadolari agera ku miliyoni 1.6 mu guteza imbere igiciro-naho gufata ako gaciro bisaba ubuhinga buteye imbere bwo gushinga ibiciro, atari ugukoresha ubuhinga gusa.

Ugushiramwo EdgeSense kwa Carrefour kwongerako ikindi kigero. Amakamera yo kugenzura etageri-n'ibikoresho vy'ugutahura bishobora gutuma habaho ubwenge bwo gukora urutonde bugabanya -ivyo -bifise n'ibintu birenze urugero. Ivyiyumviro vy’abanyabwenge vyerekana ko amadolari 240.000 y’agaciro k’ugutuma ibintu bigenda neza ku mwaka.

Gufatanya ivyiciro vyose bitanga amafaranga yo kuzigama ku mwaka arenga amadolari 2.4 miliyoni-ivyo bishobora gutuma umuntu ashobora kwishura mu kiringo kitarenga umwaka. Ivyo bigereranya ikibazo c’icizigiro.

Ivyiyumviro vy’abanyabwenge bitarimwo inyungu z’ibiciro vyerekana ko umuntu azigama amadolari 570.000 ku mwaka. Kuri ico kigero, inyungu igera ku myaka 3,8-ikiri yemewe ku bijanye n’ishoramari ry’ibikorwa remezo, ariko kure y’intsinzi zihuta abakoresha batobato boshobora kwitega.

Ku bacuruzi b’amaduka manini, kumbure imyaka 2-4 kugira ngo ROI yuzuye, bivanye cane n’ingene bakoresha ubushobozi bwo gushinga ibiciro.

Ibara ry'inyungu y'imyaka 5

Formule:

5-Inyungu y'umwaka=(Ukuzigama kw'umwaka × 5) - Ishoramari ryose

Igenzura: Pricer itanga ROI y’imyaka itanu y’ibice 277% hakurikijwe ubushakashatsi bwa Forrester.

Inyishu z'igiciro ca ESL ku bunini butandukanye bw'ubudandaji

1. Kubera ubunini bw'iduka

Amaduka mato (Amaduka y'ibintu vy'agaciro/Amaduka yihariye)

Ubwinshi bw'Iduka rito:Ibindi bice vy’ubudandaji, harimwo amaduka y’ibintu vy’agaciro, amaduka y’ibintu vy’agaciro, n’amaduka y’ibintu vy’agaciro, biriko birarushiriza kwemera uburyo bwa ESL kugira ngo bikore neza kandi bibe vyiza mu bijanye n’ugucungera ibiciro. Mu bibanza birenga 100 vy’ubudandaji bitandukanye, iduka rimwe rimwe rishiramwo ama ESL ari hagati ya 20 na 50.

Intambamyi z'Igiciro c'Iduka rito:Ibiciro vyinshi vyo gushiramwo ivy’intango n’ugushiramwo ibintu bigoranye biragabanya kwemerwa mu maduka matomato. Gukoresha bishobora gutwara hagati y’amadolari 50–70 ku kimwe cose, ivyo bishobora kuba bibujijwe ku maduka mato mato afise ibihumbi vy’ibitanda.

Ibisabwa ku bikorwa remezo vy'amaduka mato:Uretse ivyo bimenyetso, amaduka arakeneye ama antene canke ama base station kugira ngo arungike ikimenyetso ku ma ESL. Igitigiri kivana n’uburebure bw’ubutaka. Iduka ritoyi ryoshobora gukenera antene 1 canke 2; iduka rinini ry’ibintu vyinshi ryoshobora gukenera vyinshi bishikirizwa muri ako karere kose.

Amaduka manini manini (5.000-20.000 SKUs)

Iduka ry'ibifungurwa ry'agaciro ry'abakozi bazigama ku mwaka:Ibifungurwa kenshi bisaba guhindura ibiciro kenshi n'amaboko. ESLs zikora ivyo bikorwa, zigatuma abakozi bo mu maduka badakora cane. Mu ncamake, iduka ry’ibifungurwa ry’ubunini hagati-rishobora kuzigama amadolari 20.000 gushika ku 30.000 ku mwaka mu bijanye n’abakozi.

Esupanye Urubanza rwa Mercadona:Mercadona yagereranyije ko gushiramwo ibimenyetso vy’ubuhinga bwa none ku iduka ryose vyotwara amahera ashika ku bihumbi 100 vy’amayero, ivyo bikaba ari intambamyi ikomeye naho hari inyungu zavuzwe haruguru.

Amaduka manini/amaduka manini (30,000+ SKUs)

Urugero rwo gushiraho isoko rinini:Ibiciro vyinshi vyo gutanga imbere y’igihe biguma ari intambamyi, cane cane ku bacuruzi batobato. Gutegura iduka rinini ry’ibintu vyinshi birashobora gusaba amabara arenga 50.000, ivyo bikaba bituma amahera ya mbere ashirwamwo ashika ku mamiliyoni y’amadolari.

Ikibazo c'isoko ry'i Carrefour Villabé:Carrefour yabaye umucuruzi wa mbere mu Buraya akoresha umuti wa VusionGroup EdgeSense mw’isoko ryiwe ry’i Villabé mu 2024. nta mugozi ibikorwa vy'imirongo yose ku gihe nyaco-ububiko n'ugutunganya ibiciro.

Urugero rw'ugushiraho amaduka manini yo muri Amerika ya ruguru:Muri Amerika y’Uburaruko, amaduka arenga 2.500 yari afise ubuhinga bwa e-paper ESL bwashizwemwo na Q4 2023, n’amaduka atanga 12.000 ku kibanza cose.

Iminyororo minini y'ubudandaji

Uruhererekane runini rwo kuzigama ku mwaka:Ukwo guhindura ubuhinga bwo gukoresha ubuhinga bwa none kwatumye amashirahamwe akomeye y’ubudandaji ashobora kuzigama amadolari ashika ku 500.000 ku mwaka. Amakosa yo gushinga ibiciro, ashobora gutuma abagurisha batakaza amadolari ashika ku miriyoni 2 ku mwaka, aragabanuka cane iyo ESLs ikora.

Urugero rwo Gushiraho Walmart:Mu mwaka w’2024, Walmart yaraguye igerageza rya ESL mu maduka 500 yo muri Amerika, ishira mu ngiro ibimenyetso bikoreshwa na Bluetooth-bituma abaguzi bashobora gucapura ibimenyetso kugira ngo bamenye amakuru y’ibicuruzwa n’ivyo bamenyekanishije.

Ivyiyumviro vyihuse: Igiciro kigereranywa hakurikijwe ubwoko bw'iduka

3. Igiciro n'Ikoreshwa hakurikijwe Ingano y'Ikimenyetso

Ivyandiko vy'Ingano Isanzwe (1-3 inch):ESLs zifise ubunini busanzwe-ziguma ari zo zikoreshwa cane, zikaba zifise 45% vy’ibikoresho bishirwaho kw’isi yose mu 2024. Abagurisha barakunda izo tags kubera ko zikomeye kandi zikaba zidahenda, bikaba bituma zikora neza cane mu maduka y’ibifungurwa no mu maduka y’ibifungurwa. Igihe c’ubuzima bwavyo kirenze imyaka 8, kandi gifasha ivyerekanwa vya NFC n’ivy’amabara. Abacuruzi bakoresha ESLs z’inci 1-3 baragabanyije ibikorwa vyo gushinga ibiciro vy’amaboko n’ibice birenga 50%.

Hagati -Ibimenyetso vy'Ingano nini (3.1-7 inci):Mid-large ESLs zari zifise 30% vy’umubare wose w’isoko mu 2024. Amasoko manini n’amaduka manini manini afata cane izo nkuru kubera ko ziboneka neza kandi zishobora guhinduka. Ubushakashatsi bwakozwe mu maduka yerekana ko 65% vy'abaguzi bakunda kuraba ibiciro ku bimenyetso vy'ubunini buringaniye.

Ingano nini y'ivyandiko (inci 7.1-10):ESLs nini-zigize 10% vy'ibishirwaho kandi zikoreshwa mu maduka yihariye canke mu bice vy'ibicuruzwa vy'agaciro. Naho vyari vyinshi, ukwemera kwariyongereyeko 15% kuva mu 2022 gushika mu 2024.

4. Igiciro-Ubushobozi hakurikijwe Igihe c'Ivyiza

Na porogaramu y'ibiciro vya AI (Ivyishura vyihuta nk'umwaka 1):Iyo ishizweho neza kandi igashirwa mu ngiro, ubuhinga bwa ESL burashobora kwirihira mu myaka ibiri canke itatu. Iyo abacuruzi bakoresheje porogarama yo gutuma igiciro kigenda neza hamwe n’iyo sisitemu, inyungu ishobora kuza mu mwaka umwe gusa.

5. Ibisobanuro vy'Igiciro

Ibiciro vy'ibikoresho:Ivyigwa vya ESL ubwavyo ni vyo bikora igice kinini c’amahera. Ibiciro bishobora kuva kuri $6 gushika kuri $100+ ku kimenyetso bivanye n'ubunini, imikorere, n'ubwoko bw'ikigaragaza. Ku iduka ry’ibifungurwa ry’ubunini buringaniye-, ivyo bishobora guhinduka ibihumbi mirongo vy’amadolari y’amahera y’imbere, bivanye n’umubare w’ibitanda n’ibintu vyo gupfuka.

Ibikorwa remezo n'ugushiraho:Gushiramwo ESL bisaba gushiramwo ama adaptateri canke amabarabara n’ibikorwa remezo vy’itumanaho bitagira amashanyarazi, bishingiye kuri Bluetooth canke ku nkuru z’iradiyo. Ivyo bivana n’ingene iduka ryubatswe be n’ingene ryishizweho. Ku iduka risanzwe, ivyo bishobora kuva hagati y’amadolari 5.000 n’amadolari 10.000.

Porogaramu n'Ukwinjiza:ESLs zisaba porogarama zikomeye zijanye n’uburyo bwo gupima n’ugushinga ibiciro busanzweho. Ivyo bishobora kubamwo amahera y’uruhusha, gutegura porogarama canke guhindura ibintu nk’uko umuntu abishaka, be n’utwigoro two gushiramwo amakuru. Igiciro ca porogarama gishobora kuba ikigereranyo c’ukwiyandikisha ku mwaka kuva ku madolari 100 gushika ku madolari 500 ku kwezi.

Gucungera no Gushigikira:Gukomeza gutunganya bituma ESL zikora neza. Ivyo gusanasana ni bike cane ugereranije n’ugushiraho ibintu mu ntango, ariko ibikorwa vyo gufasha umuntu ku mwaka bishobora gusaba ko umuntu atanga amadolari 1.000 gushika ku 3.000 ku mwaka, bivanye n’ubunini bw’iduka be n’ingene rikomeye.

6. Igiciro c'Ikiruhuko-Iciyumviro c'Iciyumviro

10.000 Urugero rw'Ikimenyetso Rushika ku Giciro Gisigaye:Ku gukoresha amakete arenga 10.000, isoko ry’ibimenyetso vy’ubuhinga bwa none rishika ku giciro kimwe n’uburyo bw’impapuro za kera kubera ko rikuraho icapa, gutwara, n’abakozi.

Igiciro kigabanuka:Igiciro ku kimenyetso: Kigenda kigabanuka, citezwe ko kizogabanuka 25–35% mu myaka 5 izoza.

Guharura ROI yoroshe

Abacuruzi bamwebamwe baramara amasaha ashika kuri 50 mu ndwi bacungera amahinduka ibihumbi n’ibihumbi y’ibiciro bakoresheje ibimenyetso vy’impapuro. Hagati y’ibiciro vyo gucapura, amasaha y’akazi, n’ugusubirizwa ubudasiba, ikintu kimeze nk’igikorwa gitoyi gishobora gukura inyungu mu gacerere-kwongera umukazo udakenewe ku nzira zisanzwe zikomeye.

Na ESL, uguhindura ibiciro bishika ubwo nyene, bikakuraho igikorwa c’indwi yose. Ibiciro vy'inguvu biragabanuka kubera ingufu-ikoreshwa neza e-igaragaza wino. Amakosa yo gushinga ibiciro hafi yo guhera.

Ibara ry'akarorero ry'umucuruzi w'ubunini hagati -:

Ivyo ushobora kuzigama ku mwaka: $39.000 (abakozi) + $10.000 (inguvu) + $5.000 (amakosa)=$54.000

Icitegererezo c'ishoramari: $100.000

ROI ishoboka: 54% ku mwaka

Igihe co kwishura: nk'imyaka 1,85

Muri ivyo vyiyumviro, ubuhinga bwa ESL bwiriha mu myaka itarenga ibiri. Inyuma y’ivyo, umucuruzi araronka inyungu ku madolari 54.000 y’amahera azigama ku mwaka-ashobora gusubira gushirwa mu bakozi, mu gucungera, canke mu kwongereza ubumenyi bw’abaguzi.

Inyungu nyamukuru y’ubutunzi yo gushiramwo ESL na POS n’uburyo bwo gukora urutonde ni ukuzigama abakozi. Ku bacuruzi bo hagati-bafise umubare munini wa SKU, ibiciro vy'impapuro vya kera bisaba igikorwa kinini cane. Ugushiramwo ESL birashobora kugabanya ico gikorwa nk’ibice 95%. Gushinga igiciro ataco bihinduye biratanga ikindi kintu gikomeye co kwishura. Ivyigwa vy’inganda vyerekana ko amakosa yo gushinga ibiciro agira ingaruka kuri 5-8% vy’ibintu vy’ubudandaji. Iyo ESLs zishizwe hamwe n’ubuhinga bwa POS, ukuri kw’ibiciro kwegera 100%, bikaba bikuraho itandukaniro hagati y’ibiciro vyo ku ruhande n’ivyo ku gitabu.

Uburyo bwa ESL bwagaragaje ko bukora neza, bugabanura igiciro c’ibikorwa vy’amaboko bishika kuri 40%, mu gihe butera imbere mu bijanye n’ukuri kw’ibiciro ku bice 99%. Amashirahamwe akomeye nka Carrefour na Walmart yarashizeho ubuhinga bwa ESL mu maduka arenga 1.500 kuri buri rimwe, ivyo bikaba vyatumye amakosa yo gushinga ibiciro agabanuka ku rugero rwa 50%.

Igihe co kwishura

Maurer avuga ko inyungu y’ishoramari izoza mu myaka 1,5 gushika kuri 2,5, 50% vy’ivyo bikazova mu kugabanya abakozi n’impapuro, harimwo: gukoresha amahera make mu gucapura, gukuraho abakozi mu gutoranya no kumanika ibimenyetso, gushirwa mu ngiro ibiciro bihinduka bishingiye ku rwego rw’ibintu biri mu bubiko. Igiciro gihinduka kizotuma kandi habaho inyungu nyinshi mu gutuma ikipe ifata ingingo nziza z’ibiciro ku musi ku musi zishingiye ku kuboneka kw’ibicuruzwa, bikaba ari nk’ibice 16% vy’inyungu.

Shannon Clark, umuyobozi w’ivy’ubudandaji n’ubudandaji mu kigo ca Houchens Food Group, yaragerageje amaduka abiri afise ESLs kandi ariko arategura gutanguza ayandi maduka abiri muri kazoza ka vuba. ROI yiwe iharuwe ni imyaka 3,5 ishingiye ku mpapuro, abakozi, n’ibiciro vya ESL.

Iyo ishizweho neza kandi igashirwa mu ngiro, ubuhinga bwa ESL burashobora kwirihira mu myaka ibiri canke itatu. Iyo abacuruzi bakoresheje porogarama yo gutuma igiciro kigenda neza hamwe n’iyo sisitemu, inyungu ishobora kuza mu mwaka umwe gusa. Iyo ifatanijwe n’ubuhinga bwo gutuma ibiciro bigenda neza bushingiye kuri AI- no guhindura uburyo bwo gushinga ibiciro kugira ngo umuntu abone inyungu z’uguhinduka kw’ivyo asaba, iduka ry’ibifungurwa rifise amakete 30.000 rishobora kubona inyungu ku vyo ryashoye mu mwaka umwe.

Igihe co kwishura kiratandukanye cane bivanye n’ubwoko bw’ibikorwa. Abacuruzi b'ibifungurwa vyinshi-bakunda guhinduka ibiciro babona 3-6 ukwezi kwishura. Ubucuruzi bwa kera bufise incuro zihinduka igiciro buringaniye bushika ku kwishura mu mezi 12-18 mu bihe bisanzwe. Ibidukikije bihindura igiciro incuro nke bishobora kutazokwigera bishika ku ROI yemewe.

Brian Salzman, umuyobozi w’ivy’amakonti y’igihugu, West, ku kigo gitanga ururimi rwa ESL Aperion Solutions, yavuze ko amaduka y’ibifungurwa ubu ariko araba ahantu hose hagati y’ukwezi 18{1}}n’imyaka ibiri iyo bahisemwo imikorere ibereye. Ivyo bituma ESL ishobora gushikirwa n’abaguzi, abaguzi bamwebamwe bakabona ko bazokwishura mu mezi 18-24.

Iduka ryawe ryoba ribereye?

Ibimenyetso vyerekana ko ESL ari nziza kuri wewe

Abacuruzi b'ibifungurwa bigenga barahura n'uguduga kw'ibiciro vy'abakozi, inyungu zigabanutse, n'ivyo abaguzi biteze vyinshi. Umuyobozi mukuru wa IGA mu vy’ubudandaji buhuye, Sarah Rivers, yavuze ati: “Ibimenyetso vy’ubuhinga bwa none vyacitse ikintu kirenze igiciro gusa.” "Bakora vyinshi, harimwo no guhindura ibiciro, gutuma habaho ukuri, no gukorana n'ubundi buhinga bwawe kugira ngo ureme uburyo buhuye, bubereye."

Greg Adamsky, arongoye iterambere ry’ubudandaji bwa Aperion mu karere k’Iburasirazuba, yasiguye ko kwemera ururimi rwa ESL vyashitse ku rugero rwo guhindura. Ibintu bine ni vyo bituma haba iryo hinduka:

Ibiciro vy'abakozi n'uburyo:"Ugufatanya ibiciro biduga n'uburyo bw'abakozi bugabanuka biriko biratera ubwoba abagurisha ibifungurwa."

Ibikorwa vyagutse:ESLs ubu zifatanya n'ubudandaji bwa e-, ama coupons ya digitale, n'ibikoresho vyo gutuma igiciro kigenda neza. "Ukwongerekana kw'imikorere bituma ROI igenda. Nturiko urazigama gusa abakozi-uriko uratuma igiciro n'inyungu bigenda neza."

Igihe nyaco-Igiciro:"Umwe mu bakiriya banje i Philadelphia arahindura ibiciro vy'amafi buri musi. Ntabwirizwa kurindira indwi yose kugira ngo abone amakuru mashasha-ko guhinduranya bituma inyungu n'ubushasha bitera imbere."

Umuyobozi mukuru yavuze ko gukoresha ururimi rwa ESL mu maduka atari ku rubuga rwa internet vyatumye bashobora gufata ingingo zijanye n’ugucuruza cane mu mpera z’imishamvu. ESL yarakuze mu ntumbero ku bacuruzi kubera uguhiganwa kwinshi hagati y’amaduka yo kuri internet n’atari kuri internet hamwe n’amaduka atari kuri internet.

Amaduka manini manini n’amasoko manini manini ni yo akoresha cane ibimenyetso vy’ibitabo vy’ubuhinga bwa none, bikaba bifise nk’ibice 54 kw’ijana vy’ivyo gushirwa mu ngiro kw’isi yose mu 2024. guterwa imbere, guhindura ibintu mu bijanye n’amarushanwa, no gucunga ibintu bishobora kwonona.

Ivyabaye aho kurindira bifise insiguro

ESL ntibereye umucuruzi wese. Amaze kwiga ivyavuye mu gushirwa mu ngiro, ibintu vyinshi vyerekana ROI mbi:

Igiciro gito cane gihinduka incuro:Iyo uhinduye ibiciro buri kwezi canke bike, ukuzigama kw’abakozi ntigutuma umuntu ashobora gushiramwo amahera. Ivyapa vya kera bikora neza ku bidukikije vy'igiciro gishikamye-.

Uburyo buto cane:Amaduka ari munsi y’ibilometero 2.000 afise SKU ziri munsi ya 500 ntabwo akunda kwishura mu myaka 3 kiretse akora mu masoko y’abakozi-atwara amahera menshi.

Ivy'ishimikiro vy'ubucuruzi bidashikamye:Iyo ubucuruzi buriko buragwana n’ibikorwa vy’ishimikiro, amahera, canke isoko, ESL ntizotorera umuti izo ngorane. Ubanze utore umuti ibibazo vy’ishimikiro vy’ubudandaji.

Ibikorwa remezo vya kera ata ngengo y'imari yo gusubiramwo:Iyo POS system imaze imyaka 7+ kandi ivyiza bitari vyiza, gushiramwo ESL bizoba bizimvye cane canke ntibishoboka.

Ibicuruzwa-vyibanze n'inzobe-imirongo mike:Amaduka y’amadolari n’abagurisha ibintu bigabanutse cane bakora ku giciro c’amahera 1-2% kenshi ntibashobora gutanga inyungu ihagije ku nyungu za ESL.

Abafise ubucuruzi bariko bariyumvira gukoresha amabara y’ibitabu vy’ubuhinga bwa none barashobora kuraba ivyo bisubizo biri hejuru.