Gutuma ibintu bigenda neza ni iki?

Gutuma ibintu bigenda neza ni vyo bifasha gutorera umuti ico kinogo. Ihuza ivyo icicaro gikuru gifata ingingo n'ivyo abakiriya basanga mu vy'ukuri ku ruhande - biciye mu makuru, kwiga gukomeza, no gushirwa mu ngiro ku rugero rw'ububiko-. Iyi nkuru iravuga ico ari co, igituma uburyo bwinshi butabura, ingene bwoshirwa mu ngiro, n’ingene bwopima ivyavuyemwo.

Gutuma ibintu bigenda neza n’ugutegura neza ibintu bitandukanye: Ni itandukaniro irihe?

Aya majambo abiri akenshi akoreshwa mu buryo bumwe. Bidondora inzira zitandukanye cane.

Gutegura bisobanura ingene urutonde rwawe rukwiye gusa. Gutuma ikora neza - kandi iguma itera imbere uko ibintu bihinduka.

Ivyiyumviro bitatu aho ingingo z'ivy'ubuhinga zifatwa zigatakara

Benshi mu bacuruzi barashiramwo amahera menshi mu rwego rwa mbere. Ivyiyumviro binini cane vy’ibikorwa biba mu bindi bibiri.

Ingamba: Ivyo kugurisha

Aha niho ingingo z'urugero rw'urutonde-zibera: ni ibihe bicuruzwa bironkera umwanya ku bitabo, ingene amazina y'abantu ku giti cabo agereranywa n'ibimenyetso vy'igihugu, n'uruhara urutonde rumwe rumwe rugira mu ngabire y'iduka muri rusangi. Ivyemezo hano bifatwa ku cicaro gikuru, bishingiye ku makuru y’isoko n’ugupima amarushanwa, kandi bikahinduka mu bihe birebire.

Ico kibazo: amakuru yose hamwe apfuka uguhinduka kw’aho hantu. Igicuruzwa gifise ugurisha kwemewe mu gihugu cose gishobora kuba kiriko kirakora nabi mu maduka 40%, kigakora cane mu yandi 30%. Ivyiyumviro bihisha ikimenyetso.

Igipande c'ubuhinga: Aho wokigurisha n'ingene wokigurisha

Igipande c'ubuhinga gihindura ingamba mu migambi yihariye y'ahantu-: gukoranya amaduka, guhingura umugambi, n'amategeko y'ubudandaji. Aha niho ivy’ugutandukanya bihinduka ivy’aho hantu vy’ukuri - iduka ry’igisagara ry’abantu benshi rifise ibibanza bitandukanye, uburyo bwo kugenda n’amaguru, n’ubutumwa bw’abaguzi kuruta uburyo bwo mu gisagara.

Ico kibazo: ingingo kuri uru rwego zica zishingiye cane ku vyiyumviro aho kwizigira ibimenyetso vy'urwego rw'ububiko-. Ivyiyumviro bishobora gusa neza-bishizwe ku mpapuro mu gihe biguma bitari vyo mu bikorwa.

Igice c'Ibikorwa: Ivyo Mu vy'ukuri Bishika ku Mukiriya

Aho ni ho ugutuma ibintu bigenda neza bishobora kuroranirwa canke bikananirwa mu gacerere. Ico gice c’ibikorwa kigaragaza ukuri kw’umubiri abakiriya bahura na kwo: ni ibiki biri ku ruhande, nimba amaplanogramme ashirwa mu ngiro neza, nimba ama promotion aboneka, be n’uko ibintu bitariho bifatwa bigatorwa umuti ningoga.

Ata gihe nyaco-kuboneka mu gushirwa mu ngiro kw'ububiko, ingingo yose yo hejuru ni igice c'uguteba. Ikoranabuhanga nkaivyandiko vy'ubuhinga bwa nonena IoT sensors zikoreshwa cane mu gufunga iki kinogo c'ukuboneka - gufata ibihugu vy'amashelufu ubwavyo aho kwizigira igenzura ry'amaboko rishika kenshi cane kugira ngo rikore.

Igituma ugutunganya neza ivy'imigenzo bidashoboka

Ingamba nyinshi zo gutoranya ziteguwe neza-ku mpapuro. Aha ni ho basenyuka mu bikorwa.

Uburyo bwo kunanirwa 1: Amakuru y'akahise akora neza kuri kahise

Amateka y'ugurisha akubwira ivyo abakiriya baguze mu buryo bwariho ico gihe - n'ubwoko bwariho, ku bici- ro vyashizweho. Ntishobora kukubwira ivyo abakiriya bashaka ariko ntibashobora kuronka. Mu vyiciro vyihuta-, igihe umurongo ugaragara neza mu makuru y'amateka, idirisha ryo gukora kenshi ryaba ryaramaze guhera.

Uburyo bwo kunanirwa 2: Ingingo zishizwe hamwe, ukuri kwo mu karere

Iyo ingingo z'ugutandukanya zifatwa ku cicaro gikuru, ububiko-urugero rw'ubudasa ruragenda. Igicuruzwa gifise ugurisha kw’igihugu gusanzwe ariko gikora neza mu bwoko bumwe bumwe bw’amaduka gishobora gukurwa ku rutonde. Igishushanyo mbonera gisanzwe gikoreshwa mu maduka yose afise uburebure butandukanye cane bw’ibitabo n’imibare y’abaguzi.

Uburyo bwo kunanirwa bwa 3: Amakuru y'ibitabo atanga ingingo zidatunganye

Amashirahamwe y'ubudandaji atanga amakuru mu buryo bwinshi - point-y'-ugurisha, ububiko, ubudahemuka, ubucuruzi bwa e-, n'ibikoresho vyo mu maduka. Abarongozi b’ibice bakora bakoresheje amakuru amwe. Uruhererekane rw’ugutanga rukora ruva ku wundi. Ibikorwa vy’ububiko kuva ku ca gatatu. Nta na kimwe muri ivyo vyiyumviro kigizwe n’ibintu vyose, kandi ingingo zifatwa zivuye mu nzira imwe gusa zizotuma haba ingorane ziboneka mu yindi gusa.

Uburyo bwo kunanirwa bwa 4: Ukwubahiriza umugambi biri hasi y'uko icicaro gikuru ciyumvira

Igishushanyo mbonera gitanga agaciro gusa iyo gishizwe mu ngiro neza kandi kidahinduka. Mu mihora myinshi y'ubudandaji, ibiharuro vy'ukubahiriza amategeko biratandukanye cane mu maduka - kandi icicaro gikuru ntikimenya gushika bigereranywa. Niba uriko urasuzuma ubushobozi bw’igicuruzwa ushingiye ku makuru y’ugurisha, ariko ico gicuruzwa kikaba kiri mu kibanza kitari co mu 20% vy’amaduka yawe mu mezi atatu, amakuru y’ubushobozi bwawe ntashobora kwizigirwa. Gutahurani gute amakuru yo kuri etageri asubirwamwo kenshini ikintu gifitaniye isano n’ukuri kw’izo ngero.

Uburyo bwo kunanirwa 5: Ibimenyetso vy'imirongo yose ntibisomwa

Inyifato y’abaguzi bo kuri Internet ni isoko ry’ubutunzi ry’ubwenge bw’ibintu vyinshi benshi mu bagurisha ibintu ku mubiri birengagiza. Zero-ibisubizo vy'ubushakashatsi ku rubuga rwawe rw'ubudandaji rwerekana neza ivyo abakiriya barondera ivyo udatwara. Gushakisha cane-, gugura hasi-bigaragaza ivyipfuzo bishobora gusaba isuzuma ry'iduka imbere y'uguhindura. Umukiriya arondera igicuruzwa kuri internet, akagisanga kitaboneka, akagisohoka nta makuru atanga muri in-store system - ariko iyo nta makuru ubwayo ni ikimenyetso, iyo wubatse uburyo bwo kugifata. Intango ni uguhuza ubushakashatsi bwawe bwo kuri interineti n’amakuru yawe yo gusesangura n’ibikorwa vyawe vyo gutegura ivyiciro, mbere n’ibitari mu buryo busanzwe.

Uko AI itera imbere mu ngingo z'ubwoko

Uburongozi bw’ibiharuro vy’amaboko mu maduka amajana n’ibihumbi mirongo vy’ama SKU bwashitse ku rugero rw’ivyo impapuro z’ibiharuro n’isubiramwo ry’ibihe bishobora gushigikira. AI itanga umusanzu mu buryo bwihariye kandi bushobora gupimwa.

Ububiko-urugero rw'ibisabwa.Ubuhanuzi bwa kera bukora ku rwego rw'ibendera canke rw'ikigwi. Ivyitegererezo vy’ukwiga kw’imashini birashobora gutanga ubuhanuzi ku rugero rw’iduka ry’umuntu ku giti ciwe no ku rwego rwa SKU, bishingiye ku bintu vyo mu karere - igitigiri c’abantu bo mu karere, amarushanwa yo hafi, imigenderanire y’ibihe - - ivyitegererezo vyagutse bifata kure. Ubwo buhinga ni bwo butuma ingingo z’ugutandukanya ibintu mu karere zishobora gukingirwa aho kwiyumvirwa.

SKU gushingira intahe.Si igicuruzwa cose kironka ikibanza caco. Ivyitegererezo vya AI birashobora kumenya SKUs ziriko zirarya amazu n’ivy’ububiko ata nyungu zihuye - ziharura intererano y’inyuma, ingaruka z’ugusubirira, n’ingaruka z’igiseke. Itandukaniro rikomeye riri hagati y'abagenda buhoro-bakorera ikibanza c'intahemuka n'abagenda buhoro-bakora nabi. AI irashobora gutandukanya ivyo bibiri ku rugero rwo gusesangura n’amaboko rudashobora.

Ibiciro bihinduka n'uguteza imbere uguhuza.Ivyemezo vy’ugutandukanya ntibibaho bitandukanye n’ugushinga ibiciro. AI-itwaraIbiciro bihindukabirashobora guhuza igikorwa co kwamamaza n'ibikorwa vy'ubwoko mu gihe nyaco - kugabanya ukudahuza hagati y'ivyo vyategekanijwe n'ivyo abakiriya bishura ku rugero rw'ibitabo.

Gukurikirana ivy’ugushirwa mu ngiro.Ivyo mudasobwa ibona n’amakuru y’ibimenyetso birashobora kumenya ukuntu planogram iteye kubiri ataco bisaba ko umuntu akora igenzura ryose ry’amaboko. Amaterambere muubuhinga bwo gushirako ikimenyetsobatumye ubugenzuzi bw'intara bwikora bw'ibitabo-bushobora gushikirwa cane n'abaguzi b'ubunini hagati-, atari iminyororo minini gusa.

Intambwe zitanu-inzego zo gushirwa mu ngiro

Benshi mu bagurisha barazi ivy’ugutuma ibintu bigenda neza. Ni bakeyi bafise intango itomoye. Iyi nzira yagenewe gukoreshwa ku rugero urwo ari rwo rwose.

Intambwe ya 1: Suzuma ivy'ubu

Imbere y’uko ugira ikintu cose ciza, nushireho umurongo w’ishimikiro w’ukuri. Ni igitigiri ikihe c’ibintu ufise ubu hakurikijwe urutonde n’iduka? Ni izihe SKU ziriko ziratanga decile yo hasi y’ugurisha ku mfuruka imwe? Ni hehe hari ibihengeri binini hagati y’ivyo bitegekanijwe n’ivyo vy’ukuri biriho? Niba udashobora kwishura ibi bibazo ukoresheje amakuru yizewe, ivyo ubwavyo ni vyo bihambaye kuruta ibindi vyose - n’ikimenyetso co gushiramwo amahera mu kugaragara imbere yo gushiramwo amahera mu bikoresho vyo gutuma ibintu bigenda neza. Igishushanyokubara ROIbirashobora gufasha kumenya aho ibice vy'ingaruka vyinshi -biri imbere yo kwiyemeza gukoresha uburyo ubwo ari bwo bwose.

Intambwe ya 2: Sigura amatsinda y'iduka ryawe

Si amaduka yose akwiye gutwara ubwoko bumwe, ariko ubwoko bumwe bumwe bw’iduka ryose ntibushobora gukoreshwa. Gukoranya amaduka birazibira ivyo bintu birengeje urugero mu gushiramwo ibibanza bifise insiguro isa n’iyo umuntu asaba. Ivyiyumviro vyiza vyubatswe ku nyifato nyayo yo kugura - igiseke, umuvuduko w'urutonde, uburyo bw'ubutumwa bw'abaguzi - atari ku mibare y'abantu. Benshi mu bacuruzi bakorana n’ibice bine gushika ku munani, bivanye n’ubunini bw’urubuga n’ubudasa bw’imiterere. Umubare ubereye ni uwo aho igice cose c’ukuri kigira inyifato itandukanye ku buryo gishobora gutuma habaho igishushanyo c’igicuruzwa kidasanzwe.

Intambwe ya 3: Gushiramwo amakuru yawe

Gutuma ibintu bigenda neza ni vyiza gusa nk’amakuru abigaburira. Nibura, ukeneye amakuru y'ugurisha y'urugero rwa SKU-ku iduka rifise nibura amezi 12 y'amateka, ingero z'ububiko, n'ingero y'ukuboneka kw'ibitabo. Ikibazo c’ingene amakuru yo ku bitabo afatwa - haba biciye mu raporo z’amaboko, ubuhinga bwa ESL, canke ibimenyetso vya IoT - biragira ico bikoze ku bushasha bw’amakuru no ku kwizigirwa. Gutahura ivy'Amahitamwo yo guhuza amakuru yo kuri etagerini ingingo ngirakamaro umuntu afata hakiri kare. Ugushiramwo amakuru atunganye si ikintu gikenewe kugira ngo utangure - ariko ukeneye gutahura ibice vy'amakuru yawe n'igihe ashobora guhagarara mbere yo kwizigira umusaruro wayo.

Intambwe ya 4: Shiraho amategeko yo gutuma ibintu bigenda neza n'ivyo gukingira

Ivyitegererezo vya AI n’ubuhinga bwo gutuma ibintu bigenda neza birakeneye inzitizi. Si ingingo yose ikwiye gufatwa nk’iyikora. Sigura neza ingingo zishobora gukora ubwazo - nk'ibitera kwuzuza SKUs z'umuvuduko munini - n'izisaba isubiramwo ry'umuntu, nk'ugukuraho igicuruzwa mu kigwi. Ivyo bikoresho vyo kurinda na vyo nyene birakingira amakosa ibikoresho vy’ubuhinga bwa none bikora iyo amakuru adatunganye. Akarorero gasanzwe: ubuhinga busaba gukuraho igicuruzwa kubera ko ugurisha kwaco ari guke, igihe imvo nyayo ari ukubura ibintu bihoraho amakuru y’ugurisha adatandukanya n’ugusaba guke.Igiciro n'ukuboneka vyerekana amakosani uburyo bujanye n'ukunanirwa kw'ibikorwa bukwiye gutahurwa imbere y'uko ubuhinga bwo kwikoresha butangura.

Intambwe ya 5: Pima, Iga, kandi Usubiremwo

Gutuma ibintu bigenda neza ni igikorwa gikomeza, si umugambi w'igihe kimwe-. Gushinga umurongo w’isubiramwo uhoraho - buri kwezi n’imiburiburi ku ngingo z’ingene ingamba zifatwa, buri kwezi ku bijanye n’uguhindura ubuhinga. Kubaka ibisubizo vy'imirongo hagati y'imigwi y'urwego rwa mbere no kubika-amakuru y'ibikorwa. Fata inzira yose y’itegurwa nk’igerageza: ushireho iciyumviro, ushire mu ngiro ihinduka, upime ivyavuyemwo, ukoreshe iyo nyigisho mu nzinguzingu ikurikira. Amashirahamwe akura agaciro kanini muri iyo nzira si ayo afise ibikoresho bikomeye cane. Ni bo bubatse akamenyero ko kwigira ku makuru ata guhinduka.

Ibintu bitandatu vy'ingenzi vyo gupima ugutuma ibintu bigenda neza

Gukurikirana ibipimo vyose bitandatu ku rugero rw'ububiko, atari mu rugero gusa. Ivyiyumviro vy'urugero rw'urubuga-kenshi bihisha amaduka aho ingorane zikomeye cane - n'aho amahirwe menshi yo gutuma ibintu bigenda neza ari.

Gutuma ibintu bigenda neza kuri interineti no ku mihora y'umubiri

Ku bacuruzi bakorera mu nzira z’umubiri n’iz’ubuhinga bwa none, ingingo z’ugutandukanya ntizishobora gucungirwa zitandukanye.Ibidukikije vy'ubudandajiryahindutse: abakiriya baragendagenda hagati y’imirongo ataco baciyeko, kandi amakuru ava ku mihora imwe imwe arashobora gutuma hafatwa ingingo mu yindi.

Ku rubuga nk’ikimenyetso c’ugutandukanya.Zero-ibisubizo vy'ubushakashatsi ku rubuga rwawe rw'ubudandaji ni ikimenyetso c'ibihengeri vy'ubwoko - abakiriya bakubwira neza neza ivyo bashaka ko udatwara. Ivyiyumviro vy'ugugura bishobora kwerekana ibicuruzwa abakiriya bashaka gusuzuma ubwabo imbere yo kugura, ivyo bikaba bifise ingaruka ku bijanye n'ugushiramwo ibintu mu maduka. DukurikijeUbushakashatsi bwa McKinsey, abaguzi barenga 70% ubu bariteze ubumenyi bwihariye - ivyo biteze bijanye n'ukuboneka kw'ibicuruzwa nk'uko bijanye n'ivy'itumanaho.

Uburyo bumwe n’ubutandukanye.Uko ibicuruzwa vyawe vyo kuri interineti n'ivyo mu -iduka bikwiye guhura bivana n'uko ububiko bwawe bumeze n'inyifato y'abaguzi. Ivyiyumviro bimwe bimwe vyorosha ibikorwa kandi bikazana amakuru asukuye y’ivyo umuntu asaba, ariko bihatira amaduka y’umubiri gutwara urutonde rw’ibintu rwo kuri Internet rwo mu mice myinshi idashobora kwakira. Uburyo butandukanye - aho amaduka y’umubiri atwara umutwe w’umuvuduko munini -mu gihe umurongo wo kuri interineti ufata umurizo muremure - ukora neza iyo iyo mihora ibiri ikora ibikorwa vy’ugusuma bitandukanye vy’ukuri. Ingingo ni yoroshe: iyo abakiriya bahora barondera kuri internet bagahindura mu-iduka, ugutunganya birahambaye. Nimba abaguzi bo kuri interineti no mu maduka ari abantu batandukanye, gutandukanya bishobora kuba vyiza cane.

Aho twotangura.Igikoresho co kwinjira gikora cane ni uguhuza amakuru y'ubushakashatsi bw'ibisubizo vy'ubudandaji bwawe n'isubiramwo ry'imigambi y'urutonde rwawe. Nta buhinga bushasha busabwa - ukwezi kwose kwohereza hanze ibibazo vy'ubushakashatsi vyananiwe bisubirwamwo n'abarongozi b'ibice bishobora gutuma amakuru y'ugurisha mu -ububiko atazokwigera ahishura. Gufatanya ibi n'itera imbere -urugero rw'amakurumu maduka y'umubiri irema uruzitiro rwugarijwe hagati y'ibimenyetso vyo kuri interineti n'ugushirwa mu ngiro kw'iduka ry'-.

Ivyo bisa uko mu bikorwa

Ibi bikurikira vyerekana ingene ingingo ngenderwako zo gutuma ibintu bigenda neza zikora mu mice yose y’ubudandaji. Izo ni ingero z’ingero, si inyigisho zidasanzwe z’amashirahamwe.

Ivy’ibiribwa: ivyipfuzo vyo mu karere bipfutse mu makuru yose hamwe.Uruhererekane rw’ibifungurwa rwo mu karere rutegura ubwoko bw’ibifungurwa hakoreshejwe amakuru y’urutonde rw’ibifungurwa. Ivyicaro vy’ibifungurwa vy’ubwoko - bikora neza mu mihana yihariye - bihora bigaragara nabi kubera ko ugurisha kwavyo kugabanuka iyo bishizwe ku rugero rw’ibendera. Uburyo bushingiye ku matsinda-bushingiye ku mibumbe nyayo y'igiseke bugaragaza ko ivyo vyasa n'ivyo gusaba mu migwi imwimwe y'amaduka vyari ikibazo co gukoranya amakuru y'imiterere. Guhindura ibigereranyo vy’ayo maduka kugira ngo vyerekane inyifato yo kugura yo mu karere birafunga ikinogo. Ikintu gishoboza si ubuhinga bushasha - ni ugusenyura amakuru y'ibisabwa hakurikijwe ububiko aho hakurikijwe ibendera. Kugaragara neza biciye ku bikoresho nkaama etageri y'ubuhinga bwa none mu maduka y'ibifungurwaishigikira ingero igumaho y’uko ivyo bihimba vyahinduwe biriko birashirwa mu ngiro vy’ukuri.

Umuderi: umurizo muremure-uburongozi bwa SKU.Umucuruzi w’impuzu zidasanzwe atwara ibihumbi vyinshi vy’ama SKU akora buri mwaka. Isubiramwo ry’umwimbu ryerekana ko igice kinini c’ivyo bikoresho kizana umugabane mutoyi cane w’amahera yinjira mu gihe gikoresha ibikoresho vyo gutegura, gukora urutonde, no kwuzuza. Isesengura ritandukanya imigwi ibiri y’abakora nabi: SKU zidafise abakiriya b’intahemuka bamenyekana n’ahantu habi -ku -intererano y’inyuma, na SKU zifise umubare muto muri rusangi ariko zifise ibiharuro vyinshi vy’ugusubiramwo mu gice c’abaguzi. Umugwi wa mbere urakurwaho buhoro buhoro. Ica kabiri kigumwa n’ugutanga ikibanza gihinduwe. Ico bivamwo ni urutonde rukomeye rworoshe gushirwa mu ngiro kandi rudashobora gutuma umuntu aruha mu gufata ingingo ku rugero rw’ibitabo.

Ivyiza vy’ugucuruza: umuvuduko wo gukora nk’ikintu gitandukanya.Uruhererekane rw'uburyo buto -rukorera ahantu buri ntambwe imwe yose ifise ibiciro vyinshi-kandi igiciro c'ububiko kigakuzwa n'ububiko buke. Ikintu gihagarika si umugambi w'ugutandukanya - ni igihe kiri hagati y'ugutakaza ibintu n'umufatanyabikorwa w'iduka abisubiza. Kugabanya ico kinogo biciye mu kugenzura kw’ibitabo, aho kwizigira ivy’ugusuzuma n’amaboko, birafise ingaruka zitaziguye kandi zishobora gupimwa ku kuboneka kw’amaduka ku bice vy’ivy’ubutunzi vy’agaciro kanini.

Ibibazo bikunze kwibazwa

Ni igiki co gutuma ibintu bigenda neza mu bijanye n’ubudandaji?

Assortment optimization ni uburyo bwo guhitamwo no gutunganya ubudasiba ibintu bivanze bitangwa mw’iduka rimwe rimwe kugira ngo ugurisha cane, inyungu, n’ukunyurwa kw’abaguzi. Udakunze umugambi w'igihe kimwe-, ushiramwo amakuru y'igihe nyaco-n'isubiramwo ry'ibikorwa kugira ngo uguhitamwo igicuruzwa gukomeze guhuye n'ivyo umuntu asaba.

Ni itandukaniro irihe riri hagati y’ugutegura ivy’ubwoko n’ugutunganya ivy’ubwoko?

Itegeko ry'ibicuruzwa ni igikorwa gikorwa mu bihe bitandukanye - mu bihe canke mu mwaka - gisobanura ibicuruzwa vyo gutwara bishingiye ku makuru y'akahise. Gutuma ibintu bigenda neza birabandanya. Ishiramwo ibimenyetso vy'igihe nyaco-n'ububiko-amakuru y'ibikorwa kugira ngo ihuze n'ubwoko uko ibintu bihinduka. Gutegura ni vyo bishinga uburongozi bw’intango; gutuma biguma bigenda neza.

Ni gute AI itera imbere mu gutuma ibintu bigenda neza?

AI ishoboza ububiko-ubutegetsi bw'ivyo bisabwa birenze ivyiyumviro vy'amatsinda, igaragaza SKU zidakora neza mu gihe ibara ingaruka z'ugusubirira, itanga impanuro z'imigambi ishingiye ku muvuduko w'ugurisha, kandi igakora ibimenyetso vy'igihe nyaco -cyal - umugambi w'ikirere, ibintu vyo mu karere,3 gushiramwo mu gihe kugira ngo ukore.

Ni imvo izihe zisanzwe zituma ugutuma ibintu bigenda neza bishobora kunanirwa?

Uburyo butanu busanzwe bwo kunanirwa: kwizigira cane-amakuru y'akahise adashobora gufata ivyo usabwa ubu; ingingo ihurikiye hamwe-ibura uguhinduka kw'aho hantu; siloed data systems zitanga ishusho idatunganye; ivyubahiriza planogram biri hasi y’ivyo icicaro gikuru ciyumvira; n'ukudashiramwo ibimenyetso vy'ugusaba kuri interineti bigaragaza ibihengeri bitaboneka mu makuru y'ugurisha mu-iduka gusa.

Ni ibihe KPIs nkwiye gukurikirana kugira ngo nshobore gukora neza?

Ivyiyumviro vy’ingirakamaro cane ni igipimo c’ububiko, igipimo co kugurisha-biciye, umusaruro wa SKU (inyungu canke urugero ku kibanza co ku ruhande), igipimo c’ukubahiriza umugambi, umusanzu w’urugero rw’urutonde, n’uguhuza ivyifuzo vy’umugwi (ugutandukanya hagati y’urutonde rwateguwe n’urugero rw’ugurisha -ku rugero rw’umugwi). Ivyo vyose ubikurikirane ku rugero rw’iduka, atari mu rugero gusa.

None gushirwa mu ngiro bifata igihe kingana iki?

Igenzura ry'intango n'uburyo bwo gutuma ibintu bigenda neza bishobora gutegurwa mu mezi make hakoreshejwe amakuru asanzweho. Ivyiza vyinshi bikoreshwa n'ubuhinga bwa AI-bisaba umushinge w'amakuru ukomeye kandi bishobora gutwara amezi 12 gushika kuri 18 kugira ngo bikore neza. Gutangura n’igenzura hafi y’igihe cose bihishura intsinzi zihuta ziboneka imbere y’uko hakenerwa ubuhinga bushasha.

Abacuruzi batobato boba bashobora kwungukira ku gutuma ibintu bigenda neza?

Egome. Amategeko arakora ataco afatiye ku rugero - gutahura ibintu bironkera umwanya wavyo, gukurikirana incuro ibicuruzwa bivaho, no kwubaka ibisubizo hagati y'amakuru y'ugurisha n'ingingo z'ibicuruzwa birafise insiguro ku gikorwa cose c'ubunini. Abacuruzi batobato boshobora kutakenera ama platforms ya AI y’amashirahamwe; ibikoresho vy'isesengura vy'ubuntu canke vy'igiciro gito-bishobora gufasha mu gutuma ibintu bigenda neza bishingiye ku makuru basanzwe bafise. GuhitamwoUmuti w'ibara ry'iburyoni intango imwe ngirakamaro yo gutuma amakuru afatwa neza ata n’ishoramari rikomeye ry’ibikorwa remezo.

Ni amakuru ayahe nkeneye kugira ngo ntangire?

Nibura: SKU-urugero rw'amakuru y'ugurisha ku iduka rifise nibura amezi 12 y'amateka, ingero z'ububiko, n'ingero imwe imwe y'ukuboneka kw'ibitabo - mbere n'inkuru z'ububiko zikoreshwa n'amaboko. Uhereye kuri uwo mushinge, urashobora gukora igenzura rifise insiguro, ukamenya amahirwe yawe yo gutera imbere cane-, no kwubaka ikarita y'inzira yo kunoza amakuru. Amakuru atunganye si ikintu gikenewe. Gutuma ibintu bigenda neza birashoboka n’amakuru adatunganye, igihe cose utahura kandi ugatanga inyishu ku bitari vyo.

Aho wotangura

Uguhindura neza ivy'ubwoko bitanga agaciro kanini iyo bikora nk'uruzitiro rukomeza - gusuzuma ibikorwa, gutunganya umuvango w'ibicuruzwa, gukora mu -ububiko, gupima ibisubizo, no gusubiramwo. Abacuruzi bubaka ubwo bushobozi neza cane si bo babanza gushiramwo amahera mu bikoresho biteye imbere cane. Ni abo batangura n’amakuru y’ukuri yerekeye aho urutonde rwabo rw’ubu ruriko rurananirwa, maze bubaka ingeso z’ishirahamwe kugira ngo bakore kuri ayo makuru ata guhinduka.

Niba uriko uratangura uhereye ku ntango, ibikorwa bine birashobora gukorwa ubwo nyene: gukora igenzura ry’umwimbu w’ibintu n’ivy’ubuhinga bwa SKU ukoresheje amakuru usanzwe ufise; gusubiramwo insobanuro z’amatsinda y’amaduka yawe ugereranije n’inyifato nyayo yo kugura aho gushingira ku mibare y’abantu; huza e-ubucuruzi bwawe zero-ibisubizo amakuru y'ubushakashatsi ku rwego rwawe rwo gutegura ibikorwa; kandi usigure ingingo z’ubwoko zikwiye gufatwa n’ubuhinga bwa none canke zisubirwamwo n’umuntu imbere y’uko zicwa.

Imwe muri izo ishobora gukorwa imbere y'uko ubuhinga bushasha buboneka - kandi imwe yose izotuma umuntu abona neza aho ishoramari ry'ubuhinga ryoshikana urushinge.