Inganda y’amaresitora iriko irahinduka cane, kandi ikibanza co kwikoreramwo ibikorwa vy’amaresitora kiri hagati muri vyo. Injira mu ruzitiro urwo ari rwo rwose rwihuta-, mu nzu y'ibifungurwa, canke mbere mu kafe k'agaciro uno musi, kandi hari amahirwe ko uzobona igicapo gikora ku mubiri kigutumira gutanga ivyawe. Ivyo vyari vyumvikana ko ari ikintu gishasha vyacitse ibikorwa remezo bisanzwe - kandi kubera imvo yumvikana. Ubushakashatsi bwerekana ko 75% vy’abafungura bazohitamwo self-order kiosk aho guhitamwo ikibanza co gusaba amafaranga iyo umurongo urenze abantu batanu, kandi uwo mubare ugasimbuka ukagera kuri 91% iyo umurongo ugeze ku cumi. Ku bafise amaresitora bakiriko baraganira ku bijanye no gushiramwo amahera, amakuru ntagisobanutse: ubuhinga bwa self-service kiosk ubu ni ngombwa kugira ngo umuntu agume ari mu mahiganwa.
Ariko si ko ama kiosk yose yaremwe angana. Guhitamwo hardware mbi, kuyifatanya na software mbi, canke kunanirwa kuyifatanya na POS system yawe isanzweho birashobora gutuma umuntu agira umutwe mwinshi kuruta uko bishobora gutorera umuti. Iyi nkuru iragufasha kumenya vyose ukeneye kumenya - kuva ku nyungu nyamukuru n’inyungu nyayo gushika ku kuntu ubwoko butandukanye bw’amaresitora bukwiye kwegera ugushirwa mu ngiro - kugira ngo ushobore gufata ingingo itera imbere mu vy’ukuri ubucuruzi bwawe.
Igituma Amaresitora Yihutira Kwikoresha -Ibikoresho vyo Gusaba
Guhinduka mu gusaba ivyo kurya mu maresitora ntibiterwa n'ikintu kimwe. Ni uguhuza kw’ugutera imbere kw’ibiciro vy’abakozi, uguhinduka kw’ivyo abaguzi biteze, n’ugutera imbere mu buhinga bwa touchscreen kiosk vyatumye gukoresha bishoboka kuruta uko vyari bimeze.
Rimbura imbere y’ibindi ku bijanye n’ingero y’akazi. Abarongoye amaresitora muri Leta Zunze Ubumwe za Amerika barahura n’ingorane zidahera mu gufata no kugumiza abakozi bo mu nzu. Igikoresho co kwikoreramwo -kiosk ntigisubirira ikipe yawe - gisubira gutanga inguvu zabo. Aho gushiramwo abakozi babiri canke batatu inyuma y’ibarabara kugira ngo bashire amategeko, abo bagize iryo tsinda barashobora kwibanda ku gutegura ivyo barya, ku guhindura ameza canke ku gutanga ubwoko bw’ubwakiranyi bubereye umuntu ku giti ciwe butuma abantu basubira kugendera. Ico kiosk gikora igikorwa co kwinjiza amategeko gisubiramwo, gifise uburemere bwinshi, kandi abantu bawe bakora ivyo abantu bakora neza.
Hanyuma hakaba n’umuvuduko. Amakuru y’inganda yerekana ko gushiramwo ama kiosks yo kwisaba bishobora kugabanya igihe cose co gusaba hafi 40%. Mu gihe c’ifunguro rya sasita ryihuta, ivyo bisobanura gukorera abakiriya benshi cane mw’idirisha rimwe. Imirongo iragenda ningoga, ibihe vyo kurindira bibonwa ko bigabanuka, kandi abashitsi boba bavuye ku murongo muremure ubu baraguma bagakoresha.
Ariko rero, kumbure ikintu giteye umunezero kuruta ibindi vyose mu vy’ubudandaji ni ugutera imbere kw’ubunini bw’amatike. Abakoresha benshi bavuga ko amategeko y’ibibanza vy’ubudandaji atanga 20–30% vy’amahera menshi ugereranyije n’amategeko y’ubudandaji asanzwe. Impamvu iratomoye: urutonde rw'ibintu vy'ubuhinga bwa none rwateguwe neza-rutanga ivyiyumviro vyo kugurisha, ivyiyumviro vy'ugukorana, n'ivyongeyeko vyinshi-mu buryo bufasha aho gusunika. Abashitsi bagendagenda ku rutonde rw'ibintu bigaragara ku rugero rwabo bwite bongerako ibintu vyinshi kuruta uko bobigira mu gihe c'igihe c'uguhanahana amaso-ku-amaso.
Uko Kiosk yo kwikorera mu vy'amaresitora ikora
Ku bakoresha batazi neza ubuhinga bwo gukora amaresitora, uburyo bwo gukoresha amaresitora buraryoshe kuruta uko buvugwa. Ku rugero rw'ibikoresho, uriko urabona ikigaragaza gikora ku mubiri - mu bisanzwe kiri hagati ya 15 na 32 inches - kiri hasi-hagaze, ku ruhome-, canke hejuru y'uruzitiro. Ico gikoresho gikoresha porogarama yihariye yerekana urutonde rwawe rwa digitale, yemera ivyo abakiriya bashizeko, kandi igakora ivyo kwishura biciye ku gikoresho co gusoma amakarata canke ku gikoresho ca NFC.
Inyuma y'ivyo, iyo kiosk iravugana n'uburyo bwawe bwo kugurisha n'uburyo bwo kwerekana igikoni (KDS). Iyo umushitsi ahinduye burger, agahindura uruhande, agaca atera "pay," itegeko rica rigenda ubwo nyene mu gikoni - nta tike yanditswe n'ukuboko, nta n'amajambo, nta kibanza c'amakosa yo guhanahana amakuru nabi atera ingorane itegeko ry'imigenzo. Ivyokurya umukiriya asavye bica birungikwa mu gikoni no muri POS, ni co gituma ababikoresha bahora batanga raporo y’uko basaba neza cane bamaze gushiramwo ama kiosques.
Ubuhinga bwa nonebwite-ibikorwaibisubizo bikoreshwa kuri Android canke Windows kandi bifasha mu gucunga ibirimwo bishingiye ku gicu-. Ivyo bisigura ko ushobora guhindura ibintu vyo muri menyu, guhindura ibiciro, gusunika ibirimwo vyo kwamamaza, canke gutanga ibendera-vy'-ibirungo vy'ububiko mu kiosk yose iri ku rubuga rwawe ukoresheje urupapuro rumwe - nta nkenerwa yo gusura urubuga.
Guhuza Kiosk ibereye n'ubwoko bw'iresitora yawe
Imwe mu makosa akomeye abarongozi bakora ni ugufata ama kiosk yose y’amaresitora nk’aho yoshobora guhindurwa. Ukuri ni uko uburyo butandukanye bwo gufungura busaba uburyo butandukanye.
Amaresitora yihuta -Ibikorwa (QSR)
Ivyokurya vyihuta-n'ibikorwa vya QSR vyungukira cane ku bibanza vy'ubudandaji bihagaze hasi -hagaze hafi y'ubwinjiriro. Iyi miterere nini-iyerekanwagukorana n'ibiharuro vyinshi vy'amafaranga kandi bikwiye gushigikira indimi nyinshi-imirongo kugira ngo bikoreshe abakiriya batandukanye. Umuvuduko ni wo uhambaye cane hano - igikorwa cose co gusaba no kwishura gikwiye gutwara amasegonda 90.
Ivyiyumviro vyihuta-Ivyiyumviro vy'Ivyaduka n'Ivy'Ikafe
Ku maresitora yihuta-asanzwe, ikibanza co hejuru canke co ku ruhome-kishobora kuba ciza cane. Ivyo vyiyumviro bishimika ku guhindura - wiyumvire kwubaka-amabakure yawe bwite, gukora-kugira ngo -usabe imikate, canke ibinyobwa vy'ikawa bidasanzwe. Igikoresho co gukoresha kiosk gikeneye gukoresha neza ibiti bikomeye bihindura, kikareka abashitsi bagaca mu mahitamwo batazimiye. Ukwifatanya na porogarama z’ubudahemuka ku ntumbero yo gusohoka ni ngirakamaro cane kuri iki gice.
Ivyitegererezo vy'Ibikorwa vyuzuye-
Mbere n'amaresitora yicara-hasi ariko araronka ikoreshwa ry'ubuhinga bwo kwikorera. Amakiosque yo hejuru y’ameza canke QR-code-to-order systems zituma abashitsi bashobora gusoma ivyo bafungura, bagasaba ivyokurya canke ivyo kunywa, bagasaba sheki ataco bashizeko ikimenyetso ku server. Ivyo ntibigabanya ubumenyi bwo gufungura - birabutera imbere mu guha abashitsi ububasha bwo kugenzura urugendo mu gihe bibohora abakozi kugira ngo batange ubucuti nyakuri.
Ibirango vy'ingenzi vyo kurondera mu kibanza c'uburiro -Igikoresho co gusaba
Si kiosk yose iri kw’isoko izofasha neza ubucuruzi bwawe. Aha niho hari ibintu bitandukanya ishoramari ritanga inyungu n’umutwe uzimvye.
Ugushiramwo POS ata murongo.Kiosk yawe itegerezwa gukorana n’inzira zibiri na POS yawe iriho. Amategeko, amakuru y'ububiko, n'ibiciro bikwiye guhura mu gihe nyaco. Kiosk idakorana n’abandi ituma habaho ukudahuza kw’amakuru bizimvye gusubiza hamwe.
Igishushanyo c'Igishushanyo c'Igishushanyo c'Igishushanyo c'Igikoresho.Abashitsi bagura n’amaso yabo. Igikarishe, giteye umunezeroIgaragaza LCDivyo bituma amafoto y’ibifungurwa aba meza cane birashobora kugira ico bikoze ata guca ku ruhande ku ngingo umuntu afata zo kugura. Igisubizo gito - canke amashusho agenda buhoro birababaza abakoresha kandi bikagenda buhoro.
Gukora Ukwishura Bihinduka.Kiosk yawe ikwiye kwemera amakarita y’inguzanyo, amakarita y’ideni, amasakoshi y’amatelefone ngendanwa (Apple Pay, Google Pay), n’ukwishura ata n’umwe akoresheje NFC. Ukwishura mu mutekano n'ukubahiriza PCI nti-bishobora gusubirwamwo.
Ubushobozi bwo Gucungera Kure.Ubuyobozi bushingiye ku gicu-bushobora kugufasha gusunika ivyagezwe, gutegura ibirimwo vy'umusi- (ifunguro rya mu gitondo n'iry'umutaga n'iry'ijoro), no kugenzura ubuzima bw'ibibanza vyinshi - vyose ata muhinga wohereje.
Ivyuma bikomeye, vy'ubudandaji-Ivyuma.Ibidukikije vy’amaresitora birasaba cane. Amavuta, ubukonje, gukorako ubudasiba, n’amasaha menshi yo gukora bisaba ibikoresho vyubatswe kugira ngo bikoreshwe mu vy’ubudandaji, atari amatablette y’abaguzi asubira gukoreshwa. Rondera ubucuruzi-ikiciroinyishu z'ibikoresho bikora ku mugaragaroryitezwe ko rikora 24/7.
ROI nyayo: Ivyo imibare ivuga
Reka tugende kure y'ibintu bitaboneka maze turabe ivyo abarongozi b'amaresitora bashikirwamwo mu vy'ukuri bamaze gukoresha ama kiosks y'ukwikorera.
Ivyiyumviro vy’agaciro k’amategeko vyiyongera 20–30% biramenyeshwa mu buryo budahinduka mu bice vya QSR no vyihuta-casual, bishingiye ku kugurisha kw’ubwenge kwubatswe mu nzira y’amategeko. Ivyo kuzigama amafaranga y’abakozi birahindagurika bivanye n’ibikorwa ariko kenshi biva kuri 10–25%, kuko mu bihe vy’ijoro hakenerwa abakozi bakeyi. Ugutanga ukuri kuratera imbere cane kubera ko umukiriya ariko yinjiza ivyo yihitiyemwo ataco akora - akuraho ingorane y'"ibifungurwa vy'inyongera aho kutagira ibifungurwa". Inyungu z’ibikorwa zishika 30–40% mu masaha y’ijoro bisigura inyungu nyinshi ziva mu kibanza kimwe c’umubiri.
Ishoramari ry’imbere ry’ugutegura ikibanza c’amaresitora - harimwo ibikoresho, uruhusha rwa porogarama, gushiramwo, n’ugushiramwo POS - mu bisanzwe biva ku madolari 2.000 gushika ku madolari 8.000 ku kimwe cose bivanye n’ivyo bivugwa. Benshi mu bakoresha bavuga ko igihe co kwishura ari amezi atandatu gushika kuri cumi n’abiri, kandi igiciro gikomeza co kwiyandikisha kuri porogarama no kuzibungabunga kikaba ari gitoyi ugereranije n’ivyo kwishura.
Kugira ngo ubone neza ibiciro vy’ibikorwa, uburongozi bwacu kugutwara ikibanza co hanzeirasenyura ishusho y’ivy’ubutunzi mu buryo burambuye.
Ivyiyumviro bishasha: AI, Guhindura umuntu ku giti ciwe, n'Iresitora y'ubwenge
Igikoresho co kwikoresha mu maresitora kiriko kiratera imbere cane. Ivyiyumviro vyinshi biriko birahindura ivyo bishoboka muri 2026 n’inyuma.
AI-Impanuro z'Imenyu zikoreshwa.Ubu amabarabara ateye imbere y’ibicuruzwa akoresha inyigisho y’imashini kugira ngo asesengure ingene umuntu asaba ibintu no gutanga ivyiyumviro bishingiye ku gihe c’umusi, ikirere, ivyo umuntu ahitamwo, eka mbere n’amateka y’umukiriya umwe wese (ku banywanyi b’intahemuka). Ukwo guhindura umuntu ku giti ciwe mu buryo bw’ubwenge kurarenga ivyifuzo vy’ugucuruza kandi birashobora kwongerera mu buryo bufise insiguro ukunyurwa kw’abaguzi n’ubunini bw’amatike.
Ugushiramwo ibimenyetso vy’ubuhinga bwa none.Abarongozi bakuru bariko barahuza -ibibanza vy'ugusaba n'Ibimenyetso vy'ubuhinga bwa noneyerekana amatangazo, yerekana igihe gito-itanga, canke yerekana igihe co kurindira. Ivyo bituma habaho uburyo bumwe bwo gukoresha ubuhinga bwa none muri iyo resitora butuma abashitsi baguma bamenya amakuru kandi bagakorana kuva binjira.
Ijwi-Itegeko ryashobojwe.Bimwe mu bibanza vy'uruvyaro rukurikira-biriko birazana ijwi nk'ubundi buryo bwo gukorako, bituma umuntu ashobora kuronka ivyo akeneye kandi bikaba bitanga ubucuti busanzwe ku bantu bamwebamwe. Naho ubu buhinga bukiri bushasha, buzokura cane mu myaka iri imbere.
Ugukomera n’Ibiciro vy’Ubwenge.Hamweikimenyetso c'etageri y'ubuhinga bwa noneubuhinga ubu burakuze bihagije ku bidukikije vy'amaresitora, abakoresha bamwebamwe bariko baragerageza ibiciro bihinduka n'uguhindura ibifungurwa mu gihe nyaco-vyerekana ukuntu ibirungo bibonetse - kugabanya ubusazi bw'ibifungurwa no gutuma inyungu zigenda neza icarimwe.
Kugira ngo umenye ingene ubuhinga bwa LCD buriko burahindura ibidukikije vy’amaresitora mu buryo bwose, raba urubuga rwacu2026 Ubuyobozi bw'amaresitora y'ubwenge.
Ibikorwa vyiza vyo gushirwa mu ngiro
Gukoresha neza ikibanza c'uburiro -bisaba ibirenze gushiramwo igicapo. Ehe ingene wobigira neza.
Tangana n’umudereva w’indege.Gerageza kiosk imwe canke zibiri mu kibanza kimwe imbere yo kwiyemeza gukoresha uruzitiro-rwagutse. Pima ubushobozi, ubunini bw’amatike, n’ibisubizo vy’abaguzi mu misi 30–60.
Gushiramwo neza.Gushiramwo ibibanza aho bifata abagenda n’amaguru - hafi y’ubwinjiriro, imbere y’ibarabara ry’agaciro, canke mu karere kagenewe gusaba. Ivyandiko bigaragara bivuga ngo "Order Here" biragabanya ugukekeranya.
Gutegura ibikubiyemo vy'ukwikorera -.Ntushire mu rutonde rw’impapuro zawe gusa. Gusubiramwo kugira ngo bikore ku mugaragaro: ivyiciro binini, bishobora gukorwako, amashusho y'ibifungurwa y'agaciro kanini, urutonde rw'ibihindura, n'ibimenyetso vy'ugucuruza bikomeye igihe usohoka.
Toza ikipe yawe.Abakozi bakwiye gutahura neza ingene ibikorwa vy’ikiosk bigenda kugira ngo bashobore gufasha umushitsi wese akeneye gufashwa. Gushiramwo umunyamuryango w’umugwi hafi y’ibibanza vy’ubudandaji mu ndwi nke za mbere kugira ngo ayobore ukurera abana.
Gusubiramwo bishingiye ku makuru.Gukurikirana ibintu abashitsi bahisemwo, aho baheba uburyo bwo gusaba, n’ivyo upsells zihindura. Tunganya imiterere y'ibikubiyemo n'ibirimwo vyo kwamamaza ubudasiba kugira ngo ukore neza.
Guhitamwo umugenzi mwiza
Isoko ry’ibibanza vy’amaresitora ryuzuye abantu, kandi itandukaniro hagati y’ibisubizo vy’agaciro n’ibikoresho vy’ingengo y’imari ni rinini cane. Igihe usuzuma abagurisha, shira imbere abo batanga ubucuruzi-agaciroibikoresho vya kioskyagenewe canecane ibidukikije vy’ibikorwa vy’ibifungurwa, porogarama ikomeye ifise uburongozi bw’ibicu, ubufasha bw’ubuhinga bushobora kwishura, n’ivy’ugushiraho amaresitora neza.
Nimba uriko urarondera uburyo bwo gukoresha igicapo gikora ku mubiri bujanye n’ingene iresitora yawe iteye be n’ingene abakiriya baza, ingingo yacu ku bijanye n’Ivyiza kuruta ibindi vyose ku bikoresho bikora ku mugaragaroni intango y’agaciro.
Umurongo w'inyuma
Kiosk yo kwikorera -ibikorwa vy'amaresitora ntabwo ari ikintu co kwongerako -ku - ni ikintu gikenewe muri iki gihe. Waba ukoresha café imwe canke uruhererekane rwa QSR rw’ibice vyinshi, ubuhinga buratanga inyungu zigereranywa mu kwihuta, mu buryo bubereye, mu kunyurwa kw’abashitsi, no mu nyungu. Urufunguruzo ni uguhitamwo ibikoresho vyiza, kubishiramwo neza n’ibikoresho vyawe biriho, no gufata kiosk atari nk’igikoresho-it-na-kibagirwa-it ariko nk’umurongo w’ugucuruza n’ugutanga ibikorwa ukora neza uko igihe kigenda kirarenga.
Ni mwiteguye gutohoza inyishu z'ibifungurwa vyubatswe kubera ibisabwa n'ibikorwa vy'amaresitora y'ubu? Suzuma urutonde rwacu rwoseIbicuruzwa vyo kwerekanacankeBaza ikipe yacukugira ngo muganire ku bijanye n’ugutunganya neza ubucuruzi bwanyu.
