Raporo ya Freeman yo mu 2024 Exhibitor Trends Report yashizeho umubare ku vyo abarongozi b’ibibanza bamaze kwumva: 93% vy’abagaragaza bavuga ko uburyo bw’amabarabara ari co kintu gihambaye kuruta ibindi vyose, yamara 49% gusa ni bo bavuga ko banyuzwe n’ivyavuye mu kuronka amabarabara. Hagati aho, ubushakashatsi butandukanye bwakozwe na Certain bwasanze 94% vy’abacuruzi bemera ko ishirahamwe ryabo ridashobora guhindura ibikorwa vy’ubudandaji bikaba amahirwe. (Ivyabaye.com)
Iyo mibare ibiri idondora ingorane zitandukanye. Irya mbere ni iry’ibibera ku rusengero. Ica kabiri ni ikijanye n’ibizoshika inyuma.Ivyerekanwa bikoranagutorera umuti ingorane ya mbere ata guca ku ruhande. Ntibakosora ica kabiri-kandi kwigira nk’aho ataco bimaze bitakaza amahera.
Iryo tandukaniro rirahambaye kubera ko benshi mu bagaragaza ibintu bahura n’ivyo bibazo vyose icarimwe, kandi bikaba bikomezanya. Gufata nabi amakuru bishikana ku gukurikirana muri rusangi-; gukurikirana rusangi-up ntivyitabwaho; kwirengagiza gushikira abantu bituma ishoramari ryose ry'ikiganiro risa n'iry'ugukuraho-. Kiosks zishobora guca iyo nzira ku rwego rwo gufata, ariko gusa iyo inzira y’ugumanuka yiteguriye kwakira amakuru meza.
Igihombo c'ubushobozi Nta n'umwe akoresha ingengo y'imari
Umuntu afise ubuhinga bwo gukora ibintu bikomeye vy’ubudandaji -ivy’ubuhinga bw’inganda, porogarama z’amashirahamwe, ibihimba vy’ubuhinga bwihariye-ashobora gukorana n’abashitsi umunani gushika ku cumi kw’isaha. Si amabaji y’ugupima. Ibiyago vy’ubuhinga vy’ukuri aho uburenganzira bushika, aho wiga urutonde rw’igihe, ububasha bw’ingengo y’imari, n’uko ingorane bariko baradondora ari iyo umuti wawe ukwiye.
Ku birori bikomeye nka IMTS, PACK EXPO, canke Automate, uruja n’uruza ntirugenda neza. Hariho ugutera imbere inyuma y'insiguro z'ingenzi zo mu gitondo, uwundi muvuduko wo hagati-inyuma y'umuhingamo, uturere twapfuye hagati y'ibiganiro. Mu gihe c’ivyo bihe vy’amasaha, ikibanza c’amabara 20x20 gifise ibisubizo bitatu kiratera igipimo c’imigenderanire y’abantu kumbure 30 kw’isaha mu gihe amajana y’abaje mu nama baca mu nzira ziri hafi.
Kiosks zikorana zikora nk’ugutunganya ibintu bihuye. Mu gihe abakozi bakorana n’abantu bakeneye uburebure bw’ubuhinga, igikoresho gikora ku mubiri gikorana n’abandi bose: abatunganya ibintu, abarondera ibisobanuro, ivyerekana amasanamu, amafishi y’ukwitanga. Umucukumbuzi asanzwe araronka ivyo akora; icizigiro gifise umugambi nyawo kiratera imbere.
Captello yaranditse iyo nzira y’inguvu mw’Iserukiramuco rya IAEE! Iyerekanwa! mu mpera za 2024, aho ugukoresha kwabo kw’amafoto kwashitse ku rugero rwo guhagarara rwa 40% ku rugero rwa 30% rw’inganda, n’igihe co guhagarara kirenze iminota umunani. Ukwo ni engagement abakozi bawe batabwirizwa gutanguza-kubabohora ku biganiro vy'ubushobozi bibera icarimwe ahandi hantu mu nzu. (inyandiko.com)
Imbere y'ibikoresho, suzuma uburyo ukora
Kura amakuru mu biganiro vyawe bitatu vya nyuma maze wishure ibi bibazo ata buryarya:
Ni ijana ry'abarongozi bafashwe baronse ukurikirana kw'umuntu ku giti ciwe mu masaha 72? Si imeyili y'abantu benshi-ugushikira abantu ku giti cabo yerekeye ikintu kidasanzwe kivuye mu kiyago canke inyungu y'umushyitsi.
Ni ijana ry’ijana ry’amadosiye y’uburongozi yarimwo amakuru y’ubushobozi arenga amakuru y’uguhamagara? Igihe, urutonde rw'ingengo y'imari, ibikorwa vyihariye, ingingo-uruhara rwo gufata-ikintu cose kireka ugurisha gushira imbere no guhindura umuntu ku giti ciwe.
Ni igihe ikihe co gutanga kuva ku booth gushika kuri CRM gushika ku gukora ku mubiri wa mbere? Si igihe abarongozi bashirwako, ahubwo ni igihe umuntu abikorako vy’ukuri.
Niba igipimo cawe co gukurikira-up kiri munsi ya 50%, amakuru yawe yuzuye ari munsi ya 40%, canke igihe cawe co gutanga amakuru kirenze imisi itanu, ufise ingorane y'imigenderanire ama kiosks atazoshobora gutorera umuti. Ubanze ukosore ingene igikorwa gigenda. Ivyerekana bikorana bikomeza uburyo bwose bifungura -harimwo n'ivyavunitse.
Iyo iyo mibare ifise amagara meza kandi ikintu kigutera ingorane ari ubushobozi bw’ibarabara canke uburyo bwo gufata amakuru, ama kiosks aba ishoramari ryemewe. Bafata amakuru yuzuye cane (abashitsi ubwabo-binjira mu buryo bubereye), bayafata mu buryo bwa digitale (nta makosa yo kwandika ava mu mafishi yanditswe n’ukuboko), kandi bayafata ubudasiba (nta mahirwe yatakaye mu gihe c’ugutera imbere kw’imiduga).
Ivyo Hardware igura mu vy'ukuri
Ivyicaro bitatu bihuye n’ingene ingamba zitandukanye z’ibibanza zigaragara kandi zigaragaza ingengabihe.
Inyishu zishingiye ku kitabo - ($200-$800)gufata amabarabara mu birori vyo mu karere, ibirori vyo ku meza, canke nk’ibice vy’inyuma mu bibanza bininibinini. Izo porogarama zikoresha nka iCapture canke Captello, zikorana na CRM, kandi ntizisaba umwanya wihariye wo hasi. Ni bo nzira y’injira y’abagaragaza bagerageza nimba gufata amasanamu y’ubuhinga bwa none bitera imbere mu bijanye n’ubuhinga bwabo imbere y’uko bafata ingingo yo gushiramwo amahera menshi.
Hagati-ubucuruzi bukora ku mubiri ($2,000-$5,000)mu 32-43 inch range gufasha abatunganya ibintu, amasanamu yerekana, n'ibitabo bikorana. Hasi-hagaze canke ahagaze, ni ifarashi y'akazi iteguwe ku bibanza vyo mu murongo ku masoko manini y'ubudandaji. Iyi tier irafise insiguro iyo ushakaubwiwe-igikorwaubushobozi ata kuganza ikirenge c’urusengero.
Ivyerekanwa vy'agaciro ($5,000-$15,000)ku 43 inches no hejuru harimwo inzitiro zikomeye, ibikoresho vy’inyuma vyinjijwe, canke inyubako yo hanze-igereranywa. Ivyumba vy'izinga ku bimenyetso vy'ibendera-aho uriko urahiganwa n'inyubako z'ubumenyi-bishingira intahe uru rwego mu buryo butandukanye n'imiterere y'umurongo wa 10x10.
Ibiciro bitaboneka ku makuru y'ibikoresho:
Ingingo z'ubuhinga zihambaye mu vy'ukuri
Ibiganiro vyinshi vy'ibisobanuro bitakaza umwanya ku mirongo itagira ico ikoze ku mikorere y'isi nyakuri-. Ibibazo bibiri nivyo bituma haba uguhitamwo abazokwerekana B2B; ibisigaye ni urusaku.
Uguhuza:
Ukwisunga WiFi bizana ingorane zo guhagarara no guhagarika ishure. Niba uriko urakoresha igihe nyaco-gukorana na CRM, ibirimwo amasanamu, canke abatunganya ibintu biva mu makuru yo mu gicu, ethernet ikomeye ni yo nzira yonyene yo kwizigirwa. Ivyo bitwara amahera menshi biciye mu bikorwa vy’iyerekanwa kandi bisaba gutegura mu gihe co guhingura ibibanza, ariko birabuza inzozi mbi z’ikiyosike gihagarara hagati y’iyerekanwa mu gihe c’uruja n’uruza rwinshi.
Ubuhinga bwo gukorako:
Ivyuma bifise ubushobozi bitanga inyishu nk'iya telefone ngendanwa-ariko ntivyandika ibiganza bifise amaganzu. Ku birori vy’uguhingura, amaserukiramuco y’ugutunganya ibifungurwa, canke ahantu hose aho abaje bava mu bidukikije vy’uguhingura, amapaneli akora ku mubiri akoresha amaganzu kandi agatanga ubuzima buramba ku giciro gisanzwe.
ADA compliance ishiraho ibipimo vy’umubiri ku bijanye n’ugushirwa muri Amerika bidashobora gusubirwamwo: uburebure bw’aho umuntu akora ni amasentimetero 48 kuva hasi, urugendo rwo gushika munsi y’amasentimetero 10, uburebure bukeyi bw’aho umuntu akora ni amasentimetero 30x48. Ivyaha vya mbere-bishobora guhanwa bishika ku madolari 75.000. Abaguzi bubaka ivyubahiriza mu miterere isanzwe baragukiza kuvumbura ingorane mu gihe co gutegura urusengero.
Amakuru y'ukwizigirwa aragoye kuronka, ariko ingereranyo z'inganda zivuga ko hafi 18% vy'ibibanza vy'ubudandaji bidakora igihe cose. Baza abaguzi vyihariye ivyerekeye ukugenzura kure, amasezerano yanditswe y'igihe co gukora, n'igihe co kwishura ku -ubufasha bwo ku rubuga.
Gukodesha, Gugura, canke Nta na kimwe muri vyo
Ibara ry'umwaka ry'iyerekanwa rifise akamaro gatoyi kuruta ukuntu ibirimwo bihuye.
Abagaragaza bakoresha umurongo umwe w’ibicuruzwa canke urutonde rw’ibicuruzwa mu biganiro vyinshi-inzego imwe y’ibirimwo, ibibazo bimwe vy’ubushobozi, ubufatanye bumwe bwa CRM-babona ubutunzi bwishyura mu bihe bibiri ku biganiro bitanu canke birenze ku mwaka.
Abagaragaza basaba ibintu bitandukanye cane ku kintu cose-imirongo itandukanye y'ibicuruzwa, abantu batandukanye b'abaguzi, ivyiyumviro bitandukanye-bashobora kuronka ubukode n'ibiciro vy'uguhindura ku -ivyo kwerekana nk'uko nyene mu gihe bazigama uguhinduranya.
Ivyiyumviro bihora bishigikira ugugura: igihe ibimenyetso bikorana na vyo nyene bikoreshwa ku cicaro gikuru c’amashirahamwe, ku bibanza vy’abatanga ibicuruzwa, canke ku bibanza vy’iyerekanwa bihoraho. Hardware ROI irarenga amaserukiramuco y’ubudandaji iyo ama screens nyene ashigikira touchpoints nyinshi mu nzira yawe yo kugurisha.
Kumenya ko bibereye
Ama kiosks atanga agaciro gatomoye iyo:
Ivy’imiduga bihora birenze ubushobozi bw’abakozi mu masaha y’ijoro. Ibintu vyungukira ku kwisuzuma -imbere y'ugukorana n'abaserukira. Ivyerekana ntibitanga amakuru y’ibimenyetso, bisaba ubundi buryo bwo gufata. Uburyo bwo kugurisha buva ku makuru y’ubushobozi ayo amabaji yonyene adashobora gutanga.
Ama kiosks ntaco amaze iyo:
Ukora ibirori vy’amaduka aho abakozi bashobora gukorana n’uwuje wese. Ibintu bisaba kwerekanwa ku mubiri ivyo amasanamu adashobora kwisubirako. Post-kwerekana imigenderanire ntishobora gufata umubare w'inyongera. Intambamyi z’ingengo y’imari bisigura ko ishoramari ry’ibibanza ryoshobora guca mu bikenewe vy’ishimikiro nk’abakozi canke uguhingura ibibanza.
Niba utari witeguye kugura-kandi abasomyi benshi ntibazoba-ng'iki ico wokora aho:
Gukoresha igenzura ry’imigenderanire ryavuzwe haruguru. Kura ibiganiro vyawe bitatu vya nyuma, uharure ibiharuro vy'ugukurikirana-up n'ukuzura kw'amakuru, umenye aho uguhinduka gusenyuka. Nimba ingorane ari ugutemba kw’ibikorwa, banza ukosore ivyo; nta kugura ibikoresho bifasha.
Niba igenzura ryerekana ubushobozi nk'intambamyi nyayo, genda n'umuti umwe ushingiye ku tablet-ku kiganiro cawe gikurikira c'akarere. Gukurikirana nimba self-service capture itera imbere uburyo bw'amakuru no kugabanya ingorane z'abakozi. Koresha ayo makuru kugira ngo wubake urubanza rw’ubudandaji kugira ngo ushore amahera menshi.
Niba uriko urasuzuma amahitamwo y’ubudandaji akora ku mubiri kandi ukeneye guhuza ibisobanuro n’ibisabwa vy’ibarabara, gendagenda kungaho. Ku bamenyeshamakuru bakiri mu gice c'igenzura, tangura ng'aho-ingingo y'ibikoresho iza umaze kumenya ingorane uriko uratorera umuti.
