Uko wokoresha ibimenyetso vy'iherezo vy'ubuhinga bwa none kugira ngo ushiremwo abaguzi

Uko wokoresha ibimenyetso vya Digital Endcap kugira ngo ushiremwo abaguzi (kandi mu vy’ukuri wongere ugurisha)

Injira muri Walmart, Target, canke Kroger iyo ari yo yose uno musi uzobona ikintu gitandukanye ku mpera y’imirongo. Ivyo bipande vy’amakarato be n’ivyo bicapo vyahora biganzwa n’amazu y’iherezo, biriko birasubirizwa mu gacerere n’ibipande bica ibibatsi kandi bifise ubushobozi. Si uguhuza-ni uguhinduka kw'ibara gushigikiwe n'imibare ikomeye.

Dushingiye ku bushakashatsi bwa Oracle ku bijanye n’ubudandaji, ibintu bigaragara ku bimenyetso vy’iherezo birabona ko abaguzi bavyiyumvamwo bishika ku rugero rwa 93%, n’ugucuruzwa ku rugero rwa 32% ugereranyije n’ugushirwa ku bitanda. Ubu rero, shira ibintu vy’ubuhinga bwa none hejuru y’aho hantu h’ubudandaji, maze utangure gutahura igituma isoko ry’ubudandaji ry’ubuhinga bwa none ryo muri Amerika ryarengeye amadolari 2,2 miliyaridi mu 2024 kandi riguma riduga.

Ariko ng’iki ikintu ingingo nyinshi zitazokubwira: gutera gusa igicapo ku mpera y’uruzitiro ntibituma ubona ivyiza. Abagurisha babona ROI nyayo ni bo biyumvira neza ivyerekeye uguhitamwo ibikoresho, ingamba z’ibirimwo, n’ugutuma amakuru-yagenda neza. Iyi ndongozi iragufasha muri vyose.

Igishushanyo c’Iherezo ry’Igikoresho Ni Iki Nyabuna?

Igishushanyo c'iherezo kiri ku mpera y'umurongo w'iduka-aho hafi umuguzi wese aca, yaba yateguye canke atari we. Mu migenzo, ivyo vyari ibibanza vyo gushiramwo ibintu vy’umubiri bifise ibimenyetso bicapwe, ibirundo vy’ibintu be n’ibimenyetso vy’ugutangaza ibintu.

Iherezo ry'ubuhinga bwa none risubirira (canke ryongera) ikimenyetso kidahinduka n'ikigaragaza kimwe canke vyinshi bishobora kwerekana amasanamu, amashusho, igiciro c'igihe nyaco-, amakuru y'ibicuruzwa, canke amatangazo yihariye. Hariho imiterere ikoresha imweiyerekanwa ry'umurongoryinjijwe hejuru y’ibitanda. Abandi na bo barashiramwo amashusho manini manini canke mbere n’ibimenyetso bikora ku mubiri bituma abaguzi bashobora gusoma ingene bafungura, kugereranya ibintu canke gucapura amakarata y’ubudahemuka.

Itandukaniro ry'ingenzi si igicapo gusa-ni uguhinduranya. Igipfukisho c’iherezo gicapuwe gifata imisi kugira ngo gikorwe, gicapwe, kirungikwe kandi gishirwemwo. Digital endcap ishobora guhindurwa mu masegonda makeyi ivuye kuri laptop aho hose kw’isi.

Ivyerekanywe n'Iherezo ry'Igikoresho n'Iherezo ry'Igikoresho

Abagurisha kenshi barabaza nimba ama endcaps ya digitale ashobora gutuma igiciro kinini c’imbere kigura. Aha niho uruhande-ku-ruhande rwo gufasha gufata iyo ngingo:

Ivyo biharuro birarushiriza gutomoka uko igihe kigenda kirarenga. Uruhererekane rw’ibifungurwa rukora amasekeza 12 y’iherezo ku mwaka rukoresha amadolari nka 600–3.600 ku kibanza cose ku bitabu vyacapuwe gusa. Igitigiri c'ubucuruzi-Iyerekanwa rya digitaleiriha mu mezi 12–18 mu bihe vyinshi-kandi ivyo ni imbere y'uko ufata ingingo mu kugurisha kuva ku birimwo vyiza.

Igituma Digital Endcaps zikora: Ivy'umutima n'amakuru

Hari impamvu endcaps zifata munsi ya 5% y'ahantu h'ugurisha kw'iduka ariko zigira ingaruka zidahuye n'ivyo zihera mu bikarito vy'ibicuruzwa.

Ishirahamwe ry’igihugu ry’ibikoresho vy’ubudandaji rivuga yuko ibimenyetso vy’iherezo bishobora gutwara ibintu gushika ku 8× vyihuta kuruta ico kintu nyene gishizwe ahandi hantu mw’iduka. Ivyo ubifatanije n'uko hafi 62% vy'ivyo ugura mu bifungurwa ari ivyo ugura ataco wiyumviriye, urabona igituma iyi nzira-iherezo ry'amazu y'ubudandaji ifise agaciro kanini.

Ivyuma vy’ubuhinga bwa none birakomeza iyo ngaruka mu buryo bushobora gupimwa:

• 58% vy’abaguzi barabona cane mu-ibimenyetso vy’ubuhinga bwa none, kandi hafi igice bavuga ko ivyo bikoresho bigira ico bikoze ku ngingo bafata zo kugura (Mood Media, ubushakashatsi bwakozwe mu 2025 ku baguzi 1.000 bo muri Amerika).
• Mu ba Gen Z, uwo mubare urasimbuka ukagera kuri 79%. Ku bantu b’imyaka igihumbi, ni 75%.
• Aho gusohokera niho abantu benshi bakunda kwerekana (54%), hakurikirwa amarembo y’amaduka (44%) n’ivyerekanywe ku bitanda/ibibanza ku 42%-aho nyene ibipfukisho vy’iherezo vyicaye.
• Abacuruzi bakoreshaIbimenyetso vya digitaleku bintu vyatewe imbere bivuga ko 24% gushika kuri 38% vyiyongereye mu kugurisha ugereranije n'ivyo guteza imbere bitari -vy'ubuhinga bwa none.

Icigwa cakozwe n’abandi -casohowe mu kinyamakuru Journal of Marketing Research (2022) carabonye ikintu gishimishije cane: ivyerekanwa vy’iherezo vy’ibintu vy’agaciro vy’ubuhinga bwa none vyaruta ivy’iherezo vy’ibintu vy’ubuhinga bwa none n’ivy’iherezo vy’ibintu vy’ubuhinga bwa none. Abashakashatsi baciye bafata ingingo y’uko kwitwararika no kwifatanya n’ubwenge bishika ku rugero ruringaniye rw’ugukangura amaso-biteye igomwe cane, kandi abaguzi bagaca bavyiyumvamwo. Kwongera amajwi ku gipfukisho ca digitale vyatumye ugurisha kurushirizaho, mu gihe kwongerako umunuko ata ngaruka zishobora gupimwa vyari bifise.

Ivyo gutwara? Ubwiza bw'ibirimwo burahambaye kuruta umuco w'ibarabara.

Guhitamwo ibikoresho: Guhitamwo igicapo kibereye Endcap yawe

Si igicapo cose kiri ku mpera y’uruzitiro. Ibidukikije vy'ubudandaji birasaba-umuco ukayangane wo hejuru, ahantu hato ho gushiramwo, amasaha maremare y'ibikorwa. Ehe ivyo worondera.

Ubwoko bw'iyerekanwa n'Ikintu

Ivyuma bimenyerewe 16:9 bikora neza ku bikoresho vy'iherezo vy'ubunini bushitse-aho ufise ahantu hasukuye hahagaze canke hahagaze ho gukorera. Ariko abacuruzi benshi basanze iyo ultra-wideigaragaza umurongo uramvyeni vyiza cane ku bidukikije vy'iherezo. Igishushanyo cabo kirekire (imigereranyo nk’iya 16:3 canke irenga) kinyerera neza hejuru y’itafari ry’ibintu canke ku mutwe mutoyi ataco kiganza ahantu h’ubudandaji hari musi.

A umurongo uramvye LCD yerekanamu 23 "kugeza kuri 43" ni uguhitamwo gukundwa ku bifungurwa n'ibifungurwa vy'imiti. Ivyo bikoresho bishirwa hejuru y’igitanda co hejuru, bikaba bitanga amasanamu n’ibintu vyo kwamamaza ku rugero rw’amaso mu gihe bisiga uruhanga rwose rw’iherezo rwuguruye kugira ngo ibintu vyerekanwe.

Ibisobanuro vy'ingenzi vyo gusuzuma

Igihe ugereranya ibikoresho vy'iyerekanwa ku bikorwa vy'iherezo, witwararike ibi bimenyetso:

• Umuco (nits/cd/m2):Amaduka y’ubudandaji akenshi akoresha urumuri rwo hejuru rw’ama lux 500–1.000. Uzoshaka igicapo gifise igipimo ca 500 cd/m2 ku bijanye n’ugucuruza mu nzu. Ikintu cose kiri munsi ya 350 nits kizosa n’icayozwe munsi y’amatara y’iduka y’amatara canke y’amatara y’amatara.
• Ubwoko bw'igipande:Ivyuma vya IPS biratanga imfuruka zagutse zo kubona (178℃), ivyo bikaba bihambaye igihe abaguzi begera bavuye mu nzira zitandukanye bamanuka mu nzira. Ivyuma vya TN birahenda ariko biratakaza ukuri kw'ibara ku -axis.
• Ingingo:Ku bijanye n’ibimenyetso vy’imirongo irambuye, rondera Full HD (1920×540 canke hejuru bivanye n’ingero y’uburebure). Abaguzi basoma inyandiko bari hafi ku bipfukisho vy’iherezo, rero uburemere bw’ibipimo burahambaye cane hano kuruta ku gicapo gishizwe amafuti 10 hejuru ku ruhome.
• Amasaha y'ibikorwa:Ivyerekanwa vy’ubudandaji bikora amasaha 12–16 ku musi, imisi 365 ku mwaka. Amateleviziyo y'abaguzi-agereranywa amasaha 30.000; ivyerekana ubucuruzi vyashikiye amasaha 50,000+. Itandukaniro ry’igiciro ryihebera mu kwirinda gusubirira.
• Yubatswe-mu muvugizi w'amakuru:Benshi mu vy'ubudandaji .ibimenyetso vy'ubuhinga bwa noneubu rero ushiremwo ubuhinga bwa Android-ku -Chip (SoC), kugira ngo ushobore gushiramwo ubushobozi no gucunga ibirimwo uri kure-nta PC yo hanze ikenewe.
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Gushiramwo no gushiramwo

Ivyuma vyinshi vy'iherezo bikoresha VESA-ibishirwa ku ruhome. Ku bimenyetso birambuye, umubiri mutoyi (kenshi uri munsi y’uburebure bwa 30mm) bisigura ko vyicaye bifatanye n’umutwe w’itafari. Abacuruzi bamwebamwe bahitamwo inyishu z’ibikingi zisanzwe zishiramwo igicapo mu buryo butaziguye mu gondola y’ibitanda.

Impanuro imwe ngirakamaro iva ku bashizeho ivyuma twakoranye: wama ukoresha ububasha buva hejuru canke inyuma y’ivyo bikoresho, ntukigere ujabuka hasi. Ivyago vy'urugendo mu bice vy'imiduga myinshi-ni ikibazo c'uburenganzira, kandi intsinga zigaragara zisa n'izidasanzwe.

Ingamba z'ibirimwo: Ivyo mu vy'ukuri woshira ku rubuga

Ivyuma bitagira umugambi w’ibirimwo ni itara ry’ijoro rizimvye. Ehe ivyo bikora.

Dayparting: Guhuza Ibirimwo n'Abateze amatwi bari mw'Iduka

Igitigiri c’abaguzi kirahinduka umusi wose. Nk’akarorero, umucuruzi w’ivy’amagara n’ubwiza yoshobora kubona abaguzi bavuye mu kiruhuko c’izabukuru bariko bararondera amakuru mu gitondo co mu misi y’indwi, abahinga bakora na bo bagahagarara inyuma y’isaha zitanu z’ijoro. Digital endcaps zigufasha gutegura ibintu bitandukanye ku idirisha ryose.

Ivyo si ivy’ivyiyumviro. Abacuruzi bakora amasekeza y’umusi ku musi ku bikoresho vy’iherezo vy’ubuhinga bwa none bahora bavuga ko hariho uruhara runini kuruta abakora uruzitiro rumwe umusi wose. Ibirimwo ntibikeneye kuba bitandukanye cane-rimwe na rimwe biroroshe nk'uguhindura "Ivyiza vyo mu gitondo" n'ubutumwa bwa "Post-Work Self-Care" n'ibimenyetso vy'ibicuruzwa vyahinduwe.

Igicu-gishingiye ku bimenyetso vy'ubuhinga bwa none CMS bituma ubwo bwoko bw'urutonde bukora mbere no mu bibanza amajana. Ukora urutonde rw’indirimbo rimwe, ugashinga igihe co gutera, hanyuma iyo sisitemu igakora ibindi.

Videwo irarusha iyidahinduka-Ariko igume ari ngufi

Abaguzi bamara amasegonda 3–7 baraba igipfukisho c’iherezo uko bagenda bararengana. Uwo ni umwanya uhagije wo kwerekana igicuruzwa, igiciro c'ibintu, canke iciyumviro c'ingene wobitegura -ariko si inkuru y'amasegonda 60 y'ikimenyetso.

Ivyiza biva ku bacuruzi bagerageje cane:

• 5–15 isegonda ry'imirongo n'ibicuruzwa bigaragara n'igiciro
• Videwo icereje iri kumwe n'ivyanditswe (ibidukikije vyinshi vy'amaduka biragira urusaku rwinshi ku buryo amajwi adashobora gushika)
• Ivyerekanwa bitandukanye cane-bisoma neza munsi y'umuco uvanze
• Kwinyiganza bikwegera ijisho, ariko wirinde guca ibibatsi canke guhinduka vyihuta-Ikinyamakuru c'ubushakashatsi ku bijanye n'ubudandaji gikora aha
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Umusaraba-Ibibazo vyo kugurisha no gukoranya

Imwe mu ngabire nziza cane y’iherezo ry’ubuhinga bwa none ni ugutanga ivyiyumviro vy’uguhuza ibintu. Igishushanyo c’isupu y’amapasta ku mpera y’igipfukisho? Igishushanyo kirerekana uburyo bwo gutegura amasegonda 10-bufise amajambo y'inyama z'ingurube, amavuta ya elayo, na parmesan-vyose biri hafi. Ubu buryo buraduza ubunini bw’igiseke, atari gusa ugurisha kwa SKU imwe.

Walmart na Kroger bompi baraguye ubuhinga bwabo bwo gutangaza amakuru mu maduka yabo bakoresheje ubu buryo nyabwo. Ihuriro rya Walmart rishira amasanamu y’ubuhinga bwa none ku bibanza vy’iherezo n’aho umuntu asohokera, kandi amakuru ya bose y’iyo sosiyete yerekana ko 7% vy’ugucuruza ibintu vyiyongera n’ingaruka z’ibara ry’ibintu 4% iyo ibintu vyerekanywe ku bicapo vy’amaduka.

Igihe n'Ivyabaye-Ibirimwo Bishingiye ku Guhinduranya

Uburyo -butagiramwo amahane bw'ibirimwo bituma amasekeza y'ibihe yoroha cane. Aho kohereza ibikoresho bishasha vyacapuwe ku musi w'abakundana, gusubira-ku-ishure, canke ku wa gatanu w'umukara, usunika ivy'ubuhinga bushasha ku gicapo cose c'iherezo mu rubuga rwawe ukoresheje urubaho rumwe.

Ishirahamwe rimwe ry’ibifungurwa twavuganye ryagabanyije igihe c’isekeza ryabo kuva ku misi 10 (ugucapura) gushika munsi y’amasaha 4 (gushiramwo n’ugutegura)-itandukaniro rihambaye igihe ukeneye gufata ingingo ku giciro c’uwuguhiganwa canke ikirere gitunguranye-kiterwa n’ugusaba kwiyongera.

Gupima ROI: Uko wokwemeza ko Endcaps za Digital zikora

Aho ni ho imigambi myinshi y’ibimenyetso vy’ubuhinga bwa none ihagarara. Ivyo bishushanyo biraboneka neza cane, ariko uburongozi burashaka igitigiri. Ehe ingene wokwubaka urubanza.

Ivyiyumviro bihambaye

• Ugurisha guterura:Gereranya indwi-ku-indwi canke umwaka-ku-umwaka amakuru y'ugurisha ku ma SKU yerekanwa ku bipimo vy'iherezo vy'ubuhinga bwa none n'ivyo nyene ku bipimo vy'iherezo vy'ubuhinga bwa none canke ku bibanza vy'iherezo vy'ubuhinga bwa none. Koresha amaduka y’ubugenzuzi ahuye iyo bishoboka.
• Ivyiyumviro vy'abantu:Camera-ishingiye ku biharuro vy'abantu canke infrared sensors ku mpera y'igipfukisho birashobora kugereranya ingene abaguzi baciye n'ingene bahagaze (igihe co guhagarara > amasegonda 2).
• Ugushiramwo ibirimwo:Niba uriko urakoragukora ku bigaragaza, gukurikirana amapompi, igihe c’ikiganiro, n’amapaji y’ibicuruzwa abona cane.
• Ivyerekeye isekeza:Koresha amakode yihariye canke amakode ya QR yerekanwa ku gicapo c’iherezo ry’ibarabara kandi akurikiranwe igihe usohotse.
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Uko Imibare Isa

Bishingiye ku nyigisho zasohowe mu gisata cose:

• Abacuruzi babona ko 8–10% vy’ugucuruza vyiyongera ku masekeza yihariye ku bikoresho vy’ubuhinga bwa none, bamwe babona 25%+ vy’ugutera imbere kw’amatangazo y’ubuhinga bwa none.
• Igerageza rya A/B (iry’ubuhinga bwa none A n’iry’ubuhinga B ku bibanza vy’iherezo bihuye) ritanga 15–20% vy’itandukaniro ry’ibikorwa, vyerekana ko gutuma ibirimwo bigenda neza bituma habaho ibisubizo vy’ukuri.
• Igihe co kwishura ku bikoresho vy’ibimenyetso vy’ubuhinga bwa none ni amezi 12–18 iyo ufashe mu muzirikanyi ibiciro vy’icapa bigabanutse, gutanga isekeza vyihuta, n’ugutera imbere kw’ugucuruza.
• NielsenIQ (2023) yasanze bishika kuri 40% vy’ibimenyetso vya kera bishirwaho nabi canke ntivyigera bishirwaho na gato-umwanda uko gukoresha ubuhinga bwa none bikuraho burundu kuko ukuvyubahiriza bigenzurwa kure biciye ku rubuga rwa CMS.

Ivy'ukuri-Ibikoresho vy'Isi bishingiye ku rwego rw'ubudandaji

Ibifungurwa n'amaduka manini

Ivyuma vy’iherezo vy’ibifungurwa ni ikibanza c’intambara c’iherezo ry’intango. Ivyuma vy’ubuhinga bwa none hano bikunda kwibanda ku guteza imbere ibihe, ku gutanga inyigisho z’amaresipe, no ku gutanguza ibintu bishasha.Ivyerekanwa vy'imirongo irambuyezishizwe hejuru y'itafari ryo hejuru zirakora cane cane-ntizihiganwa n'igicuruzwa c'umubiri ku kibanza ariko zica zifata ijisho kuva ku metero 15–20 zimanuka mu nzira.

Urubuga rwa Kroger rw'ubudandaji ubu rurimwo amaduka y'i-ku bibanza vy'iherezo n'ibindi bice vy'uruja n'uruza rwinshi, bikaba bitanga amahera muri ivyo bibanza mu kugurisha ibibanza vy'amatangazo ku bimenyetso vya CPG. Uwugurisha atanga ingero y’ugucuruza kugira ngo ahuze ata guca ku ruhande ugushirwa ahabona kw’isekeza n’inyungu.

Ivuriro n'ubuzima n'ubwiza

Ivyo vyiciro vyungukira cane ku bintu vy’inyigisho. Iherezo ry'umurongo mushasha wo kwitaho urukoba rishobora kwerekana imbere-na-inyuma y'ibishushanyo, ugusenyuka kw'ibirungo, n'inyigisho z'ikoreshwa-ibirimwo ikarita icapwe gusa idashobora gutanga n'ingaruka nk'izo.

Gukoranagukora ku mugaragarowongereko uwundi murongo hano. Abaguzi barashobora guca mu mahitamwo y’igitutu, bagasuzuma urutonde rw’ibirungo kugira ngo bamenye ko ata vyo bashobora gutera indwara, canke bagaca bafata kode ya QR kugira ngo babike igicuruzwa ku rutonde rw’ivyo bipfuza kuri telefone ngendanwa.

Ivyuma vy'ubuhinga bwa none n'agasanduku kanini

Ivyuma vy'iherezo vy'ubuhinga bwa none akenshi bikenera amashusho manini canke mbere amashusho menshi - kugira ngo yerekane ivyerekanwa vy'ibicuruzwa n'ibigereranyo. Aubucuruzi bw'imiterere nini-mu 43"–55" ikora neza hano, ihagaze mu buryo buhagaze kugira ngo wigane igicapo ca telefone canke tabuleti canke mu buryo buringaniye kugira ngo ugereranye ibintu ku ruhande-ku-ku ruhande.

Ivyiza n'Ikigo c'Imbere

Ivyerekana bito -bikomeyeibimenyetso vy'ubuhinga bwa nonemu 10"–16" range-bihuye n'ikirenge gikomeye c'ibipfukisho vy'amaduka y'ibintu vy'agaciro. Ivyo bikoreshwa kenshi mu guteza imbere ibinyobwa, mu kugurisha ibifungurwa vyo mu gitondo-, no mu guhamagara porogarama y’ubudahemuka.

Uburongozi bw'ibirimwo: Gukoresha urubuga rwawe rwa Endcap ku rugero

Gucungera igicapo kimwe biroroshe. Gucungera amasanamu 200 mu bibanza 50 bisaba uburyo bwiza bwo gucunga ibirimwo (CMS). Ehe ivyo worondera:

• Ubuyobozi bushingiye ku gicu{0}}:Guhindura igicapo cose ukoresheje umucukumbuzi uwo ari wo wose, aho hose. Nta bikoresho vya USB, nta gusura -urubuga.
• Gutegura no gusohoka ku musi:Gushinga amategeko ashingiye ku gihe-kugira ngo ibirimwo bihinduke ubwavyo ku isaha, umusi, canke igihe.
• Gushiramwo ibikoresho:Gutunganya amashusho hakurikijwe ahantu, akarere, igisata, canke isekeza kugira ngo ushobore gusunika ivyagezwe mu buryo bubereye.
• Gukurikirana kure:Uronke imburi iyo igicapo kivuye ku murongo canke kitagira interineti. Amakuru ya NielsenIQ ku bijanye n’ukunanirwa kwubahiriza amategeko yerekana akomeza igituma ivyo bihambaye.
• Urubaho rw'isesengura:Gukurikirana ibikino, gutegura ukuri, n'ubuzima bw'igikoresho bivuye ku kigaragaza kimwe.

Iriba-ryubatswePorogaramu y'ibimenyetso vya digitaleurubuga rukora ivyo vyose mu gihe rufatanya n'inkomoko z'amakuru yo hanze-ibifungurwa vya RSS, Impapuro za Google ku makuru y'ibiciro vy'ubuzima, ubufatanye bw'ikirangamisi ku birimwo bishingiye ku bintu-, mbere n'ibirimwo vy'ibimenyetso ku birimwo vyavyurwa.

Amakosa asanzwe umuntu akwiye kwirinda

Tumaze gukorana n’ibimenyetso vyinshi vy’ubudandaji, turabona imitego imwe nyene incuro nyinshi:

1. Guhitamwo ibikoresho vy'umukoresha-.Iyo TV y’amadolari 200 yo muri Amazon izosa n’iyizimvye, ishushe cane, ipfuye mu mezi 8 mu kibanza c’ubudandaji. Ivyerekanwa vy'ubudandaji-bigura cane imbere ariko vyubatswe kubera akazi.
2. Kwirengagiza ibirimwo inyuma yo gutangura.Igikoresho kiraduga, video yo gutangura irakina... kandi iracariko irakina haciye amezi atandatu. Ibirimwo vya kera ni bibi kuruta ata birimwo-bimenyereza abaguzi kwirengagiza amashusho yawe.
3. Gutera ingorane cane ivy’irema.Ibuka: Amasegonda 3–7 yo kwitwararika. Ubutumwa bwawe burakeneye gushika ningoga. Igicuruzwa kimwe, igiciro kimwe, uguhamagara kumwe.
4. Gusimbuka umugambi wo gupima.Nimba udashobora guhuza igikorwa co ku rubuga n’amakuru y’ugurisha, ntushobora kwemeza ROI, kandi ntushobora gushingira intahe ukwaguka.
5. Gushirwaho nabi.Igikoresho gishizwe hejuru cane, gifise imfuruka kure y’abantu bagenda n’amaguru, canke kizibiwe n’ikirundo c’ibintu, ni ugushora imari ubusa. Gerageza imirongo y’ivyo ubona imbere yo guheza gushiramwo.

Ibibazo bikunze kwibazwa

Igikoresho co kwerekana endcap ya digitale kigura angahe?

Ibiciro vy’ibikoresho birahindagurika bivanye n’ubunini n’ibisobanuro. Igishushanyo c'ubucuruzi-kigereranyo c'umurongo uramvye gibereye gukoreshwa mu mpera y'igipfukisho gishobora kuva ku madolari 500 gushika ku madolari 2.000 ku kintu. Ivyuma binini (43"+) bifise ubushobozi bwo gukora bishobora gutwara amadolari 1.500 gushika ku madolari 4,000+. Ikintu co gushiramwo ibikoresho (amadolari 50–200), ibikorwa remezo vy’urubuga bishobora gukoreshwa (amadolari 100–300 ku kibanza cose), n’uruhusha rwo gukoresha porogarama ya CMS (kenshi amadolari 10–$30 ku gishushanyo).

Ni ubuhe bunini bw’igicapo gikora neza ku bimenyetso vy’iherezo?

Ku bifungurwa n'ibifungurwa vy'imiti aho igicapo gishirwa hejuru y'ibitanda, 23"–37"igaragaza umurongo uramvyeni vyo bibanza vyiza. Ku bikoresho vy'ubuhinga bwa none canke ibipfukisho vy'iherezo vy'amasandugu manini-bifise umwanya munini uhagaze, 43"–55" ivyerekanywe canke ivyerekanywe n'ishusho-bikora neza. Urufunguruzo ni uguhuza ingano z’igicapo n’ahantu kariho ata gupfuka igicuruzwa c’umubiri.

Mbega digital endcaps zishobora gukorana n’urubuga rwanje rw’ubudandaji ruriho?

Egome. Ivyinshi mu bibanza vya CMS bishingiye ku gicu-bishigikira uburyo bwo gutangaza amakuru kandi bishobora gukorana n'ibibanza vy'amatangazo vy'iporogarama. Abacuruzi nka Walmart na Tesco bariko barashiramwo cane -ibimenyetso vy'amaduka-harimwo n'ibimenyetso vy'iherezo-mu mihora yabo yagutse y'ubudandaji, bikaba vyemerera ibimenyetso vya CPG kugura amatangazo ashirwa iruhande y'ububiko bwo kuri interineti.

Noba nkeneye gukoresha internet ku gicapo cose?

Ivyiza, ego-Wi-Fi canke Ethernet guhuza bishoboza gucunga ibirimwo kure, guhindura igihe nyaco-, no kugenzura ibikoresho. Ariko rero, ibimenyetso vyinshi vy'ubudandaji bifise -ibikoresho vy'ugukina birashobora kandi gukora ata murongo bikoresheje ibirimwo vyabitswe aho hantu, n'ivyo guhindura bisunikwa biciye kuri USB iyo bikenewe.

Ni kangahe nshobora guhindura ibirimwo endcap?

Nibura, subiramwo ubuhinga bwawe bwo guhingura ibintu n’ingendo yose yo kwamamaza (mu bisanzwe buri ndwi 1–2 mu gucuruza). Abacuruzi bakora neza -barahindura kenshi, bakoresheje dayparting kugira ngo bahindure buri musi n'igerageza rya A/B kugira ngo bashobore gukora neza buri ndwi.

Mbega ama endcaps ya digitale arabereye ku bacuruzi batobato?

N'iherezo rimwe ry'umubare mu karere k'imiduga myinshi-rishobora gutuma habaho ibisubizo bishobora gupimwa. Iherezo ryo hasi ry'ibimenyetso vy'ubudandaji ritangura nko ku madolari 500, kandi ama platforms ya CMS y'ubuntu canke y'igiciro gito-ahari ku bikorwa bitobito. Tangana n’igicapo kimwe, upime ingaruka, hanyuma ugereranije uhereye ng’aho.

Gutangura

Ivyerekanwa vy'iherezo ry'ubuhinga bwa none bigereranya kimwe mu vy'ishoramari ry'agaciro kanini -ROI mu bucuruzi bw'ubudandaji bwa none. Ihuriro ry'ahantu ha mbere, ubushobozi bw'ibirimwo, n'amakuru y'ibikorwa bishobora gupimwa bituma bihinduka biva ku gucapura bitahinduka-ku baguzi b'ubunini bwose.

Urufunguruzo ni ukuvyegera nk’uburyo: ibikoresho bikwiye vy’ibidukikije vy’iduka ryawe, ingamba z’ibirimwo zubaha ingene abaguzi bitwara mu vy’ukuri, urubuga rwa CMS rutuma uburongozi bukora ku rugero, n’inzego z’ingero zigaragaza agaciro ku bafatanyabikorwa.

Niba uriko urasuzuma inyishu z’iherezo ry’ubuhinga bwa none ku maduka yawe, reba urutonde rwacu rwose rw’ibikoresho vy'ubucuruzicankeushikire kugira ngo tuganire ku bisabwa mu mugambi wawe. Twarafashije abagurisha mu maduka y'ibifungurwa, amafarumasi, ibikoresho vy'ubuhinga bwa none, n'ibindi bikoresho vy'ubuhinga bwa none gushiramwo ibimenyetso vy'iherezo bitanga ibisubizo bishobora gupimwa-kandi turanezerewe no gusangira ivyo twize.