Ivyandiko vy’Ibifungurwa vy’Ibikoresho vy’Ikoranabuhanga vy’Amaduka Matobito: Ivyiza Bivamwo Mbega Biratuma Ivyo Bigura?

Injira mu ruhererekane rw'amaduka manini manini uno musi uzobonaivyandiko vy'ubuhinga bwa nonehafi ku nzira yose y'amabarabara - y'ibimenyetso vy'ubuhinga bwa none bihindura ibiciro ubwo nyene, ata n'ikimenyetso na kimwe gicapwe. Benshi mu bafise amaduka mato mato y’ibifungurwa biyumvira ko ubuhinga bugenewe abacuruzi bafise amashirahamwe y’ubuhinga bwa none n’ingengo y’imari y’igihugu.

Ico ciyumviro kiriko kiratwara abakozi batobato amahera menshi kuruta uko babibona.

Legoyo yarakoze ESL n'uburyo bwo kwerekana ibicuruzwa kuva mu 2002, ikorana n'ibimenyetso birenga 300 mu bihugu 40+, harimwo abacuruzi b'ibifungurwa bigenga hamwe n'imirongo y'ibicuruzwa yo mu karere. Ico kigereranyo tubona ubudasiba: amaduka mato mato akenshi arafisegukomeyeubucuruzi bw’ibimenyetso vy’amabarabara kuruta iminyororo minini, kubera ko amashirahamwe y’abantu bafise umubiri mutoyi atuma isaha yose y’igikorwa c’amaboko izimvye.

Iyi nkuru igenda mu mibare nyayo - igiciro c'amaboko gitwara, ingene gukoresha ESL bikora ku rugero rw'amaduka mato-, n'ingene wofata ingingo nimba ishoramari rifise insiguro ku bikorwa vyawe.

Igiciro nyaco c'ibiciro vy'impapuro mu iduka rito ry'ibifungurwa

None mu vy’ukuri gushinga igiciro n’amaboko bifata igihe kingana iki?

Amaduka menshi yigenga ahindura ibiciro incuro zirenga imwe mu ndwi. Amatangazo yo mu mpera z'umusi, ugugabanya ibiciro vy'ibicuruzwa bishasha, n'uguhindura igiciro c'abaguzi vyose bituma habaho ibikorwa vy'ibara - kandi ivugurura ryose risaba umuntu gucapura, gutoranya, no kugendagenda mu nzira asubirira ibimenyetso.

Mu iduka rifise ama SKU ashika 600, guhindura igiciro cose bifata abakozi babiri amasaha atatu canke ane. Ivyo ubikore incuro zibiri mu ndwi kandi uriko urabona amasaha nka 300–400 y’akazi ku mwaka, ukoresheje igikorwa kitagira inyungu kandi kitagira ico congera ku bakiriya.

Dukurikije ivyo .Ibiro vya Leta Zunze Ubumwe za Amerika bijejwe ibarura ry'abakozi, umushahara w’isaha w’abakozi bagurisha ibintu vy’ubudandaji uri hagati y’amadolari 17–19. Kuri ivyo bipimo, amasaha 350 y’umwaka y’igiciro c’ibikorwa bitwara nk’amadolari 6.000–6,600 - imbere y’amasaha y’inyongera. Gutegura ibiruhuko n'uguhindura ibihe ni vyo bihe vy'ihinduka bikomeye cane, niho nyene amasaha y'abakozi y'uburuhukiro agoye kuronka.

Ibiciro bitagaragara cane

Igihe c’akazi ni co kigaragara cane, ariko gushinga ibiciro n’amaboko biratuma haba ingorane zikomeye cane zidakunda kuboneka mu murongo. Kugira ngo ugereranye neza ivyo uburyo bwo gukoresha impapuro n’ubuhinga bwa none butwara uko igihe kigenda kirarenga, raba igice cacu c’Impapuro n'ibindi bikoresho vy'ubuhinga bwa none.

• Amakosa yo gushinga igiciro.Iyo ama tags ashizwe n’ukuboko ku majana ya SKU, ukudahuza kuraba. Igiharuro kiri ku ruhande rutari rwo canke ivugurura ryabuze rituma habaho itandukaniro hagati y’igiciro c’uruhande n’ugusohoka kuri POS. Mu bihugu vyinshi, umukiriya asavye amahera menshi kuruta igiciro co ku ruhande rwerekanwa arafise uburenganzira bwo guhabwa umuti hakurikijwe itegeko ry’ukurinda abaguzi - ingaruka z’Amakosa yo kwerekana igicirokuva ku nshingano zo gusubiza amahera gushika ku matangazo y’amategeko.
• Imyanda y’icapa n’ibikoresho.Ibiciro vyo gucapura ku -ibara ni bito, ariko mu bihumbi vy'ihinduka ry'ibara ku mwaka ryongera - maze vyose bikaba ivy'imyanda.
• Inyifato runtu y’abakozi n’uguhinduka kw’abakozi.Ibikorwa vy’amaboko bisubirwamwo biravugwa ubudasiba ko ari vyo bituma abakozi b’ubudandaji badashira akanyota. Mu iduka ritoyi aho gusubirira umunywanyi umwe w’umugwi bitwara umwanya n’amahera nyavyo, uguhindura ibintu birazimvye kuruta uko benshi mu bafise amaduka bavuga.

Uko ESLs Zikora Ivyiyumviro vy'Ibiciro no Kugabanya Amakosa mu Maduka Mato y'Ibifungurwa

Ivyandiko vy'ubuhinga bwa noneni wireless e-impapuro canke ibigaragaza LCD bishirwa ku nzira zawe zisanzwe. Bifatanya n’uburyo bwo gucunga neza biciye ku nzira ya Wi-Fi y’iduka ryawe canke irembo ry’incuro ry’iradiyo-ryihariye, rikurura amakuru y’igiciro n’ibicuruzwa kure.

Iyo igiciro gihindutse, uragihindura rimwe muri porogarama. Mu minota mike, ikimenyetso cose kibereye kigaragaza agaciro gashasha - umurongo w'ibikonje, igice c'ibikonje, ahantu h'ibihingwa bishasha. Nta murongo wo gucapura, nta gutoranya, nta kugenda mu nzira. Kubera ko amakuru y’ibara akora ataco akora ava ku nzira imwe na POS yawe, ibiciro vyo ku bitabo n’ibiciro vyo gusohoka biguma bihuye. Abakozi bahora bamaze igice c'umusi mu guhindura ibimenyetso barashobora guhindura uwo mwanya mu gufasha abakiriya no gusubiramwo - igikorwa gifise ingaruka ku kuntu abantu babona iduka ryawe.

Mbega ROI Yongera ku Duka Rito ry’Ibifungurwa?

Igiciro cakozwe

Imibare iri musi ni ingereranyo z’inganda, si amajambo avugwa mu buryo butegekanijwe. Ibiciro vy'ukuri bitandukanye bivanye n'uwugurisha, igitigiri ca SKU, ibikoresho, n'isoko ry'akazi ryo mu karere. Bikoreshe nk’inzego.

Igihe co kwishura c'amezi 18–36 gisanzwe kivugwa ku maduka ari muri iki kigero - kigufi ku bikorwa bikora amatangazo kenshi canke kwishura hejuru y'-amasaha y'inyongera. Kugira ngo ubone neza ukuntu ivyo bishobora gukoreshwa mu iduka ryawe bwite,ESL ROI umubare w'uburongozikandiibiciro vy'ido n'idogupfuka ibintu nyamukuru bihinduka.

Ni igiki gituma urubanza rwa ROI ruduga canke rumanuka

• SKU ibara.Amaduka afise SKU zitari munsi ya 200 n'ibiciro bihamye ntabwo akenshi abona ikibazo gikomeye. 400+ SKU zikunda guhindurwa ni zo zikomeye cane.
• Incuro zo kuduzwa mu ntebe.Markdowns nyinshi bisigura ko abakozi bazigama vyihuta.
• Ibiciro vy’imishahara yo mu karere.Ibiciro vy’abakozi vyinshi bigabanya igihe co kwishura.
• Igitigiri c’ibintu bishobora kwonona.Ivyiyumviro bishasha n'ibikonje bisaba guhindurwa kenshi kandi kenshi bitanga ROI y'urugero rw'igice -yihuta kuruta ibindi vyose.
• Igipimo c'amakosa kiriho ubu.Nimba ukudahuza kw’ibiciro kuriko kuratuma abantu basubizwa amahera canke abakiriya bagira amakimbirane, ESL irakuraho ico kiguzi kuva ku musi wa mbere.

Ivyo worondera igihe uhitamwo ubuhinga bwa ESL ku iduka ritoyi

Ivyerekeye ibikoresho bihambaye kuri uru rugero

• Igaragaza urutonde rw'ingano.Uburyo bukora bupfuka 1.5–2 inches ku bimenyetso vy’urubibi rw’ibitabo bimenyerewe gushika ku 4–7 inches ku bice vy’ibifungurwa n’uguteza imbere ivy’iherezo. RabaImiterere ya ESL ku bidukikije vy'ibifungurwaku miterere y'ubunini rusangi.
• Ubuzima bwa bateri.E-impapuro zifata gusa ubushobozi iyo ibirimwo bihindutse. Ivyandiko vy'uburyo bigereranywa imyaka 5–10 munsi y'incuro zisanzwe zo guhindura ibiribwa - kugenzura inzinguzingu nyazo zigereranywa, atari gusa ivyo kwamamaza.
• IP rating n'ubushuhe bwo gukoresha - bibiri bitandukanye.IP65 ipfuka inkungugu n’amazi, ibereye ibice vy’imbere n’ivy’inyuma. Ivyumba vy'amafiriji bisaba kandi ubushuhe bwo gukoresha nibura -20 degrees canke -25 degrees . Igiharuro gifise igiharuro ca IP65 ntikigira igiharuro c’ubushuhe buri munsi ya zero. Suzuma vyose igihe ugaragaza ibikoresho vyo kubika mu buryo bukonje.
• Itegeko ry’itumanaho.Sisitemu za ESL zikoresha 2.4 GHz Wi-Fi, Sub-GHz radiyo, canke Bluetooth Inguvu nke - imwe yose ifise urugero rutandukanye, ingorane, n'imirongo y'igiciro c'irembo. Raba ukugereranya kwacu kwa .Bulutooth na Wi-Fi n'igice ca GHz ESLkugira ngo uhuze porotokole ibereye n'imiterere y'iduka ryawe.
• Gusubiramwo umuvuduko.Ku maduka akoresha ibiharuro vy’iminsi yose, iyo sisitemu ikwiye guhindura ibimenyetso vyose mu minota mikeyi. Rabaigipimo co gusubiramwo no kugaragaza ibikorwaivyo umuntu yiyumvira imbere y’uko akora.

Ibibazo bine wobaza umucuruzi wese imbere yo gusinya

1. Ni ubuhe buryo bwa POS ushiramwo - ni ubwanje kuri urwo rutonde?
2. Ni nde afise uburenganzira bwo gucungera ubufatanye igihe porogarama yanje ya POS ihindurwa?
3. Ni igiki gutunganya bisaba ku mpera yanje - umuyobozi w'ububiko atari-ashobora kubikora?
4. Woba ushobora gutanga umukiriya w’ishingiro ku bunini bw’iduka n’imiterere ya POS isa n’iyo?

Ku bijanye no gushiramwo: ku bubiko bwa SKU 500–800,ivyo iyo nzira isanzwe irimwoni amarembo 2–4 atagira amashanyarazi ashizwe mu gisenge, amakete afashwe ku nzira z’ibitabo zisanzwe zihari, n’uguhuza porogarama n’amakuru yawe y’ibiciro - akenshi biheza mu musi umwe canke ibiri n’igice-umusi w’amahugurwa y’abakozi.

Igihe Uburyo bwo Gushiramwo Ivyanditswe ku Etageri y'Ikoranabuhanga ari - kandi butari - bubereye

ESL si co kintu ciza co gukora ku maduka mato mato yose y’ibifungurwa ubu. Uru rutonde rurafasha gusobanura aho uhagaze:

• Uhindura ibiciro incuro zirenga imwe mu ndwi ku rugero rwa mwayeni
• Iduka ryawe rifise SKU 300 canke zirenga
• Ugurisha ivyamwa bishasha, amata, canke ibintu bishobora kwonona ugabanywa kenshi
• Wahuye n'amatati yo gusohoka canke amatangazo y'ukubahiriza amategeko ajanye n'ibiciro vyo ku etageri
• Uriha amasaha y'inyongera cane cane kugira ngo urangize guhindura ikimenyetso imbere y'impera z'indwi canke ibiruhuko
• Uguhinduka kw'abakozi ni kwinshi kurusha uko wovyipfuza

Iyo bine canke birenze muri ivyo bikora, ikibazo ca ROI kirabereye gusuzumwa cane. Iyo bibiri canke bike bikoreshwa - cane cane iyo igitigiri ca SKU kiri munsi ya 200 kandi ibiciro bihinduka gake - imibare iragoyagoya. Igice-urugero rw'umudereva gipfutse gusa umurongo wawe mushasha ni uburyo bwo gutanga amakuru y'ikoreshwa ry'ukuri mbere yo kwiyemeza gukoresha.

ESL kandi yongera agaciro gatoyi mu bihe vyihariye: amaduka y'ibihe, ibikorwa bifise ibiciro bishikamye cane, canke amaduka aho umuzigo w'igiciro c'ubu ushika munsi y'amasaha abiri mu ndwi. Kugira ngo turabe ingene abandi bacuruzi b’ibifungurwa bigenga bafashe iyo ngingo, harimwo n’abatanguye n’umurongo umwe,ububiko-urugero rw'ibibazogutanga ikibanza ngirakamaro.

Gutangura

Intambwe ya mbere ngirakamaro cane ni umubare utomoye ku bijanye n’igiciro c’amaboko mu vy’ukuri gitwara iduka ryawe. Gukurikirana amasaha y'abakozi ku bikorwa bijanye n'ibara-mu ndwi zitatu canke zine, ugwize n'igiciro c'akazi k'amasaha yawe yuzuye, hanyuma ugishire mu mwaka. Uwo mubare uca uba ishingiro ryawe ry’ukuri ryo gusuzuma igiciro cose c’umuguzi.

Benshi mu bahinga ba ESL bazoha umudereva - igerageza rito -ku nzira imwe canke zibiri - imbere y'uko wiyemeza gukoresha vyose. Nimba umuguzi atazotanga umudereva canke umukiriya w’ishingiro ku rugero rw’iduka rugereranywa, ivyo birabereye kuvyitaho. GutohozaInyishu za ESLigenewe abacuruzi b’ibifungurwa bigenga n’abo mu karere, canke kugira ngogusaba igiciroishingiye ku giharuro ca SKU c'iduka ryawe n'imiterere, ikigo ca Legoyo carakorana n'ubucuruzi buto - kuva muri 2002.

Ibibazo bikunze kwibazwa

Ni bangahe amakete y’ibitabo vy’ubuhinga bwa none agura ku iduka ritoyi ry’ibifungurwa?

Per-ikimenyetso c'ibikoresho biva ku madolari make ku bimenyetso vy'impapuro z'ishimikiro e-kugeza ku madolari 15–25 ku bice binini canke vy'umwihariko. Ku bubiko bwa 600-SKU, igiciro cose ca sisitemu gikuwe mu buzima bw’ibikoresho muri rusangi kigereranywa neza n’igiciro c’abakozi bakomeza gushinga ibiciro vy’amaboko. Kuberaamakuru y'igiciro c'isi nyakuri-mu bibanza vyose vy’ubudandaji vya SMB, iyo nzira y’ugusenyuka ipfuka ivyo abakoresha bariko bariha mu vy’ukuri. Imisi yose usabe amajambo y’ido n’ido n’imiburiburi ku bacuruzi babiri kandi ubaze ivyerekeye amahera yo kwiyandikisha kuri porogarama.

Gushiramwo ESL bifata igihe kingana iki?

Ku iduka rya 500–800 SKU, ugutegura kwa mbere bifata umusi umwe canke ibiri: gutera amarembo, gukata amabara ku nzira z’ibitanda, no gufatanya urubuga n’amakuru yawe y’ibiciro. Ivyigwa vy'abakozi ku bijanye n'ubuhinga bwo gucunga akenshi bifata igice-umusi.

Mbega amakete y’ubuhinga bwa none arakorana n’ubuhinga bwa POS busanzweho?

Ivyuma vyinshi vy’ubuhinga bwa none vya ESL bifatanya n’ubuhinga bwa POS busanzwe biciye ku API canke uguhana amadosiye. Ikibazo nyamukuru ni uwubungabunga ubufatanye igihe POS yawe ivugururwa. Baza umuguzi wawe ataco akora ni ubuhe buryo ashigikira mu buryo bw’imvukira be n’uko ugucungera ubufatanye gukomeza gukorwa ku ruhande rwabo.

Ni ubuhe buzima busanzwe bwa bateri y’ibara ry’ibarabara ry’ibarabara?

E-impapuro zifata ubushobozi gusa iyo ibirimwo bihindutse, bikaba bituma bikora neza. Ivyandiko vyinshi vy'impapuro z'uburyo e-bigereranywa imyaka 5–10 munsi y'ibipimo vy'ivugurura ry'ibifungurwa. Ivyandiko vya LCD bikoreshwa mu bibanza vy’ugutangaza bikoresha amashanyarazi menshi kandi muri rusangi bisaba amashanyarazi y’amashanyarazi canke gukoreshwa kenshi. Ku bijanye n’ukugereranya mu buryo bw’ubuhinga, raba .LCD n'indongozi y'irangi.

Mbega amakete y’ubuhinga bwa none yoshobora gukoreshwa mu bice vy’ibifungurwa?

Ego, ariko ukeneye ibikoresho vyerekanwa kuri ivyo bidukikije. Suzuma ibisobanuro bibiri vyigenga: IP rating (IP65 canke hejuru ku bijanye n’uguhangana n’ubukonje) n’ubushuhe bwo gukoresha (mu bisanzwe bugereranywa na -20℃canke -25℃ku bikoresho vy’ubudandaji). Igiharuro gifise igipimo ca IP65 ntikigira igiharuro c'ubushuhe buri munsi ya zero - yemeze ivyo vyose n'umuguzi wawe imbere yo gusaba ibikoresho vy'ibibanza vy'ububiko bukonje.

Ni ubuhe bunini bukeyi bw’iduka butuma ESL igira akamaro?

Nta n’imwe ikomeye, ariko amaduka afise SKU zitari munsi ya 200 n’uguhinduka kw’ibiciro kudasanzwe (ku kwezi canke hasi) ntabwo akenshi abona ikibazo gikomeye ca ROI. Igihinduka kimwe gihambaye cane ni incuro igiciro gishirwaho, si ubunini bw'iduka - umucuruzi mutoyi w'ibifungurwa vy'umwihariko akoresha ibiciro bishasha ku musi ashobora kubona inyungu yihuta kurusha iduka rinini ry'ibicuruzwa vyumye rifise igiciro gihamye. Igice-urugero rw'umudereva ni uburyo bwo gutanga amakuru nyayo imbere y'uko ikoreshwa.