Abahinguzi b'ibimenyetso vy'ibikoresho vy'ubuhinga bwa none bagereranywa: SES{0}}imagotag na SoluM na Pricer

Mar 06, 2026

Leave a message

 

Igihe Aldi Nord na Aldi Süd batangura kugerageza amabara y’ibikoresho vy’ubuhinga bwa none mu maduka yabo yose yo mu Budagi, ntibatoye umucuruzi umwe ngo baje kwirukana na we. Baciye bakora ikimenyamenya cagutse-c'ibigeragezo vy'ivyiyumviro na SoluM, SES{3}}imagotag, Hanshow, na Pricer icarimwe - ibimenyetso bitandukanye mu maduka atandukanye, amategeko atandukanye, ibirundo vy'amaporogarama atandukanye, etagere imwe. Lidl biboneka ko yagiye mu nzira itandukanye maze yiyemeza SES-imagotag kare. Kaufland, sosiyete ya Lidl, yashizeho amaduka ashika 1.200 afise ibimenyetso vy’ibiciro vy’ibintu gusa imbere y’uko yongera kwagura.

Uwo murongo - abacuruzi bakuru bagerageza abahinguzi benshi ba ESL umutwe-ku-umutwe imbere yo gukora - wacitse umugenzo, si ikintu kidasanzwe. Kandi urutonde rugufi hafi y’igihe cose rumanuka ku mazina atatu nyene. SES-imagotag (ubu ikora nk'Itsinda rya Vusion) ni yo ifise urufatiro runini rwashizweho kw'isi yose. SoluM, ni ikigo ca Samsung Electro-Ivy'ubuhinga bw'amashanyarazi, caraduze kija ku mwanya wa kabiri kw'isi yose. Pricer, ishirahamwe ryo muri Suède ryafashije mu gucuruza ubuhinga bwa ESL mu myaka ya 1990, riguma ari inguvu zihambaye mu bijanye n’ubudandaji bw’i Buraya.

Ivyo bimenyetso biva kuri vyose bitatu birasa iyo umuntu abibonye. Imba mu bisabwa vy'ibikorwa remezo, kandi ubudasa butangura kugira akamaro kanini - cane cane nimba uriko urategura gukwiragiza mu bibanza amajana n'amajana n'e-irangi ry'ibitabo vy'ubuhinga bwa noneku rugero.

 

 

Aho Buri Sosiyete Iva - n'Igituma Ivyo Bihingura Igicuruzwa Cabo

Inkuru y’inyuma ya VusionGroup ni idasanzwe muri iyi nganda. Iryo shirahamwe ryatanguye ari SES-imagotag mu Bufaransa, hanyuma BOE Technology Group ironka umugabane wo kugenzura mu 2019. Iryo sezerano ryahuje SES n’ikigo ca BOE co guhingura ibintu i Chongqing, kikaba gifise ubushobozi bwo gukora ibintu birenga miliyoni 300 z’amamiliyoni y’amamiliyoni 300 y’amarundi. Ubushinwa-Ibarabara ry'igariyamoshi ry'Uburaya, rigabanya igihe co gutwara ibintu mu bwato hafi mu gice ugereranije n'ivyo gutwara ibintu mu kiyaga. Uyu musi iyo sosiyete itanga raporo y’ama ESL arenga miliyoni 72 ahuye n’urubuga rwayo rw’igicu mu maduka arenga 15.500, hakurikijwe amakuru y’ishirahamwe ryayo ryo mu 2023.

e-ink electronic price tags

Inkuru y’inkomoko ya SoluM ivuga nk’aho ari impanuka. Samsung Electro-Mechanics yari ifise igice ca ESL iyo sosiyete y'umuvyeyi yashize ku ruhande nk'ikitari -core. Mu mwaka w’2015 ryarahindutse. Umuyobozi mukuru Jun Sung{6}}ho yakuye abahinga bo muri Samsung Electronics, asubira kwubaka ikipe akikuje ubushobozi bwa porogarama, yongera asubiramwo SoluM nk’umuhinga mu bijanye n’uguhingura, gukora, gukwiragiza, no gushiramwo ibintu vyose munsi y’igisenge kimwe. SoluM ni yo yonyene icuruza ESL itatu ihambaye ifise imirongo yayo yo gukora, ivyo bikaba bihindura ibiciro bihinduka n’ibihe vy’ugutanga vyihuta. Mu mwaka w’2024, SoluM yari yararengeye Pricer ku mwanya wa kabiri kw’isi yose, amasezerano yari afise n’uruganda rwa Volkswagen i Dresden, ibikorwa vya SpaceX, n’amashirahamwe y’ibifungurwa nka Loblaws na ShopRite muri Amerika ya ruguru.

Pricer nta nkuru y’ukukura igaragara cane, kandi ivyo ni vyo bihambaye. Iyo sosiyete yariko yubaka ibikoresho vy’ubuhinga bwa none vy’ugushirako amabara y’ibitabu i Stockholm kuva hagati-imyaka ya 1990 - imbere y’uko benshi mu bacuruzi bamenya ico ESL bisobanura. Ubumenyi bwayo bw’inzego mu ngorane zo guhanahana amakuru mu buryo bw’umubiri burashika kure cane. Ubucuti bw’abaguzi n’amahinguriro y’ibifungurwa yo muri Scandinavie no mu Buraya bwo mu Burengero burasubira inyuma mu myaka mirongo, kandi abo bacuruzi ntibariko barahindura kubera uwundi muntu yasohoye urupapuro rwiza kuruta rw’ibicu.

 

 

Uko abahinguzi b'ibimenyetso vy'ubuhinga bwa none batandukanye ku bijanye n'amasezerano

Baza umuhinga mu bijanye n’ubuhinga uwo ari we wese ico gitandukanya abo bahinga batatu mu bikorwa, kandi inyishu akenshi si uburyo bwo kwerekana canke ubunini bw’ikimenyetso. Ni uko ama labels avugana n’inyuma. Ivyo ubimenye nabi, kandi uriko urahangana n’ibintu bishasha vyaguye, uturere twapfuye inyuma y’ibitanda vy’ivyuma, n’ugusohoka guhagarara ku maduka 50.

VusionGroup yasunikiye cane mu gukorana neza. Iryo koraniro rya VUSION rishigikira ubutumwa bw’incuro nyinshi hamwe n’ubuhinga bwa BLE SIG Core 5.4, n’ubufatanye bwo gukorana n’abandi bushingiye kuri Cisco, HP, Aruba, Mist (Juniper), Huawei, na Microsoft Azure. Abacuruzi bakoresha imwe muri izo nzira z'uruja n'uruza barashobora gukoresha ibibanza vy'ugushikira Wi-Fi biriho nk'ibiraro vy'itumanaho rya ESL, bagaca ibiciro vy'ibikorwa remezo vy'umwihariko. Hashingiwe ku makuru y’ivy’ubutunzi bwa Leta, SES yashizeho amahera nk’incuro zine z’ayo Pricer yakoresheje mu bushakashatsi n’iterambere mu kiringo c’iterambere rya VUSION 2022.

SoluM ifata uburyo butandukanye bwo kwubaka. Uburyo bwayo buvugana n’abandi ku 2.4 GHz wireless biciye ku nzira za USB- zishingiye ku nzira z’ugushikira - zishiramwo dongle muri Mist AP, zitunganya ikiraro ca ESL mu dashboard, maze amakete ya Newton agatangura kwakira amakuru mashasha. Ubuhinga buranyaruka cane. Ivyandiko vya Newton birazwi ko vyihutagusubiramwo inzinguzingu bijanye na e-impapuro zigaragaza inzitizi, kandi ubwubatsi bukorana n'ibisunika vyinshi ku bihumbi mirongo vy'ibimenyetso ata gucererwa kw'umurongo bitera ingorane zimwe zimwe za BLE-sisitemu za mbere.

Hanyuma hariho ubutumwa bwa Pricer bw'infrared - uburyo bwa kera cane bukiriko burakoreshwa, kandi bugoye gukuraho. Uburyo bushingiye kuri radiyo-busangiye ubugoyagoye bumwe: RF interference iva ku bitanda vy’ivyuma, ibikoresho bikonjesha, n’inkuta za beton. Mu bidukikije vy'ibifungurwa vyuzuye amagondola y'icuma n'ibikoresho vy'amafiriji, ivyo si ibikoresho vyo ku ruhande - ni ibisanzwe. Inzira y’amaso ya Pricer irahunga RF interference yose. Ubucuruzi-kuvaho ni umurongo-w'-ibisabwa vyo kubona hagati y'abarungika n'ibimenyetso. Ariko aho abandi bagurisha bavuga ko hariho ukunanirwa kw’ivugurura, ukwizigirwa kwa Pricer ni co gituma abaguzi babo b’i Buraya baguma.

 

 

Ibiri ku rupapuro - n'ibiri inyuma yaco

Abo bahinga bose uko ari batatu bubakira ku bimenyetso vy’amashanyarazi vy’irangi rya E Ink, ni co gituma igisohoka c’ishimikiro c’ivyo umuntu abona kimeze nk’ico. Ugutandukanya kwicara mu burebure bw'umurongo w'igicuruzwa n'urubibi-ubuhinga bw'ikibazo.

Urutonde rwa Newton rwa SoluM ni rwo rushobora kuba ari rwo rufise ibintu vyinshi kuruta ibindi vyose mu bijanye n’ubuhinga. Ingano kuva kuri 1.6 gushika kuri 11.6 inches, n’uburyo bwo gukonjesha bufise igipimo ca -25℃, uburyo bwo gukoresha IP67-, igishushanyo c’amabara menshi gikoresheje E Ink Spectra, na Newton TOUCH n’ugukorana kw’ubushobozi ku ruhande. Ubuzima bwa bateri bushika ku myaka 10 mu gihe c’ugusubiramwo (1–3 updates ku musi), ku bijanye n’ibicuruzwa vya SoluM - hafi incuro zibiri ivyo benshi mu bapiganwa basezerana.

Ingamba za VusionGroup zishingiye ku gukorana n'ibidukikije ku rugero rw'ikimenyetso-. Ivyandiko vyabo ni ivyo kwizigirwa kandi birashigikira ibara biciye ku E Ink Spectra. Ariko ikibanza nyaco ni ico cicaye iruhande yabo: AI-akoresha amakamera y’ugukurikirana kugira ngo ivyagezwe vyubahirizwe, amasanamu y’amasanamu ya AdShelf kugira ngo ivy’amakuru y’inyuma, n’urubuga rwa VUSION Cloud rubohera ibiciro, isesengura, n’ibikorwa mu rubaho rumwe. Iyo usuzuma SES gusa ku bikoresho vy’ibara, uba ubuze ingamba. Bagurisha ibikorwa remezo vy'ububiko bwa digitale - ikimenyetso ni co kibanza co kwinjiramwo.

Igikoresho ca Pricer ni SmartFLASH - itara kuri buri kimenyetso kigaragaza amabara yihariye iyo rivyurwa n'uburyo bwo gucunga. Ikoreshwa ry’ingirakamaro: gushitsa amategeko yo kuri Internet. Umukozi wo mu iduka atoragura amategeko akoresheje amabarabara, SmartFLASH iramurikira ikimenyetso kibereye, kandi igihe co gutoragura kigabanuka cane. Dushingiye ku makuru yasohowe na Pricer, hafi igice c’amaduka akoresha SmartFLASH yabonye ukugabanuka gupimwa mu bipimo vy’ibicuruzwa kubera ko iyo sisitemu nyene ikora kabiri nk’imburi yo gusubiramwo ibicuruzwa.

 

 

Guhitamwo Umuguzi mwiza - Bivana n'Iduka, Si Agatabo

Inyishu y’ukuri ni uko ata n’umwe muri abo bacuruzi batatu ari we mwiza kuruta abandi bose kw’isi yose. Guhitamwo neza bivana n’ibintu ata meza y’ukugereranya ishobora gufata.

Amaduka 600-uruhererekane rw'amaduka manini manini akoresha Cisco Meraki kandi ategura ibiciro vy'ubuhinga bwose? Igicu ca VusionGroup ca VUSION -, ugukurikirana kw'ibitabo vya AI, ubufatanye bw'abafatanyabikorwa b'urubuga - biragoye guhura kuri urwo rugero.Gushiraho ESL ya Walmartmu maduka 2.300 yo muri Amerika yerekanye ko SES ishobora gukora ku rugero rw’umugabane.

Umucuruzi wo hagati-isoko yibanze kugiciro cose c'ubutunzi mu myaka cumi? Ubuhinga bwa SoluM bubaha ubushobozi bwo gushinga ibiciro, kandi ubuzima bw’amabateri ya Newton bumara imyaka 10 busobanura ko ata n’umwe azosubirizwa mu mwaka wa gatanu.Ivyiyumviro vy'igiciroivy’agaciro kuruta ibiranga igicu nimba ikipe yawe y’ubuhinga bwa none ari abantu batatu.

Uruhererekane rw'ibifungurwa rw'i Buraya rufise ivyuma-bikomeye n'ibikoresho vy'ugukonjesha vyinshi-? Itegeko ry'infrared rya Pricer rikuraho uturere twapfuye twa RF dutera ingorane ubuhinga bushingiye ku maradiyo-muri ivyo bidukikije. Imyaka mirongo ibiri-n’iyo gutunganya bisigura ibitangaza bike ku musi wa mbere.

 

Uwutanga Guhanahana amakuru Inkomezi z'ishimikiro Ibereye neza
SES-ishusho (Itsinda ry'Ibiganiro) BLE 5.4 / ikiraro ca HF / Wi -Fi Urubuga rw'igicu + ubufatanye bw'ibidukikije Uruhererekane rw'ibigo, 500+ amaduka, ibiciro vy'imirongo yose
Umuti Uwufise 2.4 GHz biciye kuri USB Uguhingura guhagaze, bateri y'imyaka 10 Hagati -ku -iminyororo minini, igiciro-gushirwaho, inganda
Igiciro Amaso y'umutuku RF{0}}ukwizigirwa kw'umubiri, SmartFLASH LED gutora

Iduka ry'ibifungurwa ryinshi, ibitanda vy'ivyuma, igikoresho co gukonjesha-imiterere iremereye

 

quadrant chart mapping SES-imagotag SoluM and Pricer by deployment scale and platform complexity with mid-market ESL vendors positioned in the lower-left quadrant

 

None Abandi Bose?

SES, SoluM, na Pricer ni bo baganzwa n'ikiyago - ariko ntibafise isoko ryose ry'ibimenyetso vy'ibikoresho vy'ubuhinga bwa none. Igitigiri c'abagurisha ESL kigenda kirakura cibanda ku bintu vy'ukuri vy'ugushiraho ivyo abahinguzi b'ibigo rimwe na rimwe birengagiza: iminyororo yo mu karere ifise amaduka 20–80, abakoresha ku giciro gitoyi, n'abagurisha bakeneye ibimenyetso vy'irangi vyizigirwa n'uguhuza ibiciro vy'intsinga ata n'umwe yishuye ku rubuga rw'igicu rwo kw'isi yose.

Iyi nzira yo hagati -isoko ry'ubuhinga bwa none itanga ubwubatsi bw'ibice - butangura n'iduka rimwe, bugakura ataco buhinduye. Ivyuma biva muri iyo nzira nyene y’ugutanga E Ink igaburira ivyo bitatu binini. Porogaramu yoroshe, uburyo bwo gufasha burakoreshwa cane, kandi igiciro c'ikimenyetso kigabanuka. Ku mucuruzi w’ibifungurwa wo mu karere canke umucuruzi w’ibintu vy’umwihariko akoresha umudereva wa mbere wa ESL, iyo nzira ishobora kuba ihambaye kuruta ikarita y’inzira y’ikigo cose. Ivyerekeye e-impapuro n’ubuhinga bwo guhanahana amakuru biragaragara. Ikibazo ni uko uwo mudandaza yoba atahura urugero rwawe.

 

 

Inyuma y'igiciro

Isoko rya ESL ririko rigenda cane. Ishingiro ry’isi yose ririko riragwira hejuru ya 6% CAGR hakurikijwe ivyiyumviro vyinshi vy’inganda, hafi igice c’ishoramari rigenda rija ku bikoresho vy’ubuhinga bwa none. Abagurisha bose uko ari batatu bariko barasunika mu gutanga ibiciro bihinduka bishingiye kuri AI-, gukorana n'abaguzi bishingiye kuri NFC-, n'ugutanga amahera ku bimenyeshamakuru vy'ubudandaji.

NFC cane cane iriko irahindura ivyo ikimenyetso gishobora gukora. Uwuguze akora kuri telefone yiwe ku kimenyetso c'inki gikoreshwa na NFC-agaca akura amakuru y'ingaburo, amashimwe y'ubudahemuka, canke uruja n'uruza rwa paji y'igicuruzwa - nta porogarama ikenewe. Abo bacuruzi bose uko ari batatu barashigikira NFC mu bikoresho vy’ubu, ariko uburebure bw’ugushiramwo porogarama inyuma y’uruzitiro rumwe rumwe buratandukanye cane.

Ibikorwa remezo vya ESL navyo biriko birahuriza hamwe n'ubuhinga bwa none bwagutse. Abacuruzi ubu bariko barafatanya ibimenyetso vya LCD n'ibimenyetso vy'impapuro - a10.1-inci zibiri zigaragaza LCDku mpera y’igipfukisho, ibihumbi vy’utumenyetso dutoduto tw’irangi e-ku ruhande rw’igondola. MuUbuhinga bw'inyifato inyuma y'igitamba-ishimikiro ry'ibicironi uguhinduka ubushobozi abagurisha urubuga rwa ESL bashiramwo ataco baciye muri porogarama zabo.

Abagurisha bazotsinda igice gikurikira ntibazoba ari bo bafise ikimenyetso ciza. Bazoba ari bo urubuga rwabo rutuma urubibi rw'itafari rugira ubwenge - rwishura ku bisabwa, rujanye n'ububiko, kandi rushobora gukora ibikorwa vyose n'ubudandaji ku gikoresho kimwe.

 

 

Ibibazo bikunze kwibazwa

Ikibazo: Ni uwuhe muhinguzi w’ibimenyetso vy’ibikoresho vy’ubuhinga bwa none afise umugabane munini w’isoko?

I: VusionGroup (yahora yitwa SES-imagotag) ni yo ifise ikibanza kinini kuruta ibindi vyose kw’isi yose, ifise amabara arenga miliyoni 72 yashizwe mu maduka 15,500+ hakurikijwe amakuru yayo yo mu 2023. SoluM iri ku mwanya wa kabiri kandi irongoye muri Amerika ya ruguru. Pricer afise ikibanza gikomeye mu bikorwa vy’ubudandaji vy’i Buraya.

Ikibazo: Nosuzuma gute abagurisha ESL ku iduka ryanje?

I: Ibintu bine birahambaye cane: ibidukikije vy’iduka ryawe (ibikoresho vy’ivyuma n’uburemere bw’ibikoresho bikonjesha bigira ico bikoze ku mirongo ishingiye kuri RF-), ibikorwa remezo vy’ubuhinga bwa none biriho (uguhuza n’abagurisha urubuga), urugero rwo gushirwaho (umudereva umwe n’imyaka myinshi irenga {0}1), harimwo no gusubirira amabateri n’uguha uruhusha rwo gukoresha porogarama.

Ikibazo: Noshobora kuvanga amakete y’ibikoresho vy’ubuhinga bwa none ava ku bahinga batandukanye mw’iduka rimwe?

I: Birashoboka mu buryo bw’ubuhinga ariko ntaco bimaze. Ivyandiko vy’umucuruzi wese bivugana biciye ku masezerano y’ubuhinga kandi bisaba aho bishikira n’ubuhinga bwo kubicungera. Gukoresha uburyo bubiri mu buryo bumwe bituma ibikorwa remezo bigorana kandi bifasha amahera. Benshi mu bagurisha ibintu bashiraho urugero ku muhinguzi umwe w’ururimi rwa ESL ku buryo bw’iduka.

Ikibazo: Ni ikihe gihe c’ukuri c’inyungu ku bimenyetso vy’ibitabo vy’ubuhinga bwa none?

I: Benshi mu bacuruzi bavuga ko bazokwishura mu mezi 18 gushika kuri 36, ivyo bikaba biterwa ahanini n’ukuzigama kw’abakozi ku mpinduka z’ibiciro no kugabanya amakosa yo gushinga ibiciro. Amaduka afise ama promotion kenshi canke SKU nyinshi akunda gusubirana amafaranga yihuta. Ubushobozi bwo gushinga ibiciro n'amahera yinjira mu bimenyeshamakuru vy'ubudandaji biva ku bimenyetso vyo ku ruhande bishobora kugabanya igihe.

 

 

Send Inquiry